Customer Relationship Management Essay Example | Topics and Well Written Essays - 750 words

Customer Relationship Management - Essay ensampleThe paper tells that concealing refers to a state of in the flesh(predicate) information being kept free from unofficial intrusion. It is concerned with the handling and protection of personal information that is sensitive. Individuals often give such information in the course of everyday business. On the other hand, info security is a means of ensuring that personal data is kept safe from corruption and access suitably managed and controlled. The differences between privacy and data security ar important in handling guest information. This is the reason many organizations have staff responsible for data security totally separated from those in charge of privacy. The differences will ensure that the company responsibly uses guest data to avoid legal suits related to misuse of customer information. It will also help in mental synthesis customer trust. Building customer trust is vital for the companys success. This is because i t has the impact of building or breaking customer loyalty with the company. For this reason, customers prefer that their private information be kept secret, only when being disclosed to authorized persons under their consent. It is, therefore, important that the company maintain both data privacy and security. Customers mainly trust those companies that they believe maintain a high degree of privacy and security of their information. However, companies that do not maintain security and privacy of customers data may not be able to ensure customers trust. This in most cases resulted in legal action by customers who feels aggrieved by making water of their personal information... Selladurai, (n.d) notes that companies that apply mass customization realized many positive outcomes. The advantages they attribute to the incident that mass customization change magnitude their market share, customer satisfaction, expanded customer knowledge, and reduced their ramble response time. Other s reported reduced manufacturing cost, which resulted in increased profits. Customers benefit from the fact that they are reasonably priced, and products are manufactured in accordance with their personal preferences and specifications. Disadvantages of circumstances Customization Companies that practice mass customization reported a number of disadvantages. Most notable one is the fact that it increases the cost of production. This is due to the use of premium cost that the manufacturing system incurs for factoring in the flexibility of customization, and for sacrificing a certain degree of cost efficiency that is associated with standardization. Mass customization also lowers on time delivery to the customers. It lowers supplier delivery performance due to uncertainty in customer specification, which result in increased order response time. The method may also result in low product quality. On the customers point of view, mass customization result in increased lay over time. Thi s makes the product prevail longer to reach them. Customers are also not given a chance to return a customized product in case they are unsatisfied with the quality (Selladurai, n.d). Types of Mass Customization Component Sharing Modularity Mass Customization In this case, component swapping modularity is used to customize products by reusing a functional module across a variety of products. It can be a single motor across the power tools or in case