Strategic Management Report for Mengniu Group

Executive SummaryMengniu Group is now the Chinese second largest dairy farm farm get enterprise with total assets of 7.6 billion, 30,000 employees and dairy product ability of 4 billion tons yearly (Mengniu 2006). This publish firstly provides an overview of Mengniu, which includes mo of employees, assets, sales, performance, the casing of products it provides, its location including an presidency chart showing the pro forma social system of the organization, and opposite relevant background information. And and then an abbreviation of the Chinese dairy industry?s remote macro environs by apply the model of infestation is make. This is followed by an analysis of the Chinese dairy industry?s environment by victimisation the model of Porter?s Five Forces. Finally, an intrinsic attender of Mengniu is made by using wad model, and recommendations be made for the implementation of the suggestion. Table of ContentsExecutive Summary1. Introduction2. An Overview of Mengniu3. Mengniu?s Vision, Mission, Goal and Objectives4The spirit take of life cycle of the dairy products industry5. swearword epitome5.1 Political Factors5.2 plunder Factors5.3 Socio-cultural Factors5.4 Technological Factors6. Five Forces Analysis of China?s dairy Industry6.1 Bargaining Power of Suppliers6.2 curse of Entry6.2.1 Economy of Scale6.2.2 Product Differences6.2.3 penetration to Distribution Channels6.2.4 Expected Retaliation6.3 competitory Forces of Substitutes6.4 Bargaining Power of Buyers6.5 statement among Existing Competitors6.5.1 Numerous conciliate competitors6.5.2 Growth Trend of dairy Industry6.5.3 Exit Barriers6.5.4 High armoury Costs6.6 Conclusion7.

General description of the salty competitor8. Strategic Group Map9. SWOT Analysis9.1 Mengniu?s Strengths9.2 Mengniu?s Weaknesses9.3 Mengniu?s Opportunities9.4 Mengniu?s Threats9.5 TOWS Matrix10. Recommendations11. ConclusionsList of ReferencesAppendix1. IntroductionThe pur sustain of this report is to provide suggestion to pose Mengniu Group?s incumbent strategies by analyzing its internal spatial relation and external environment of the industry, which includes PEST analysis, five forces analysis, strategic pigeonholing map, SWOT analysis, and so on. The demarcation line of this report is that most of the info is mainly from the past research... If you motive to get a safe essay, order it on our website: Ordercustompaper.com

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