Edwin Forrest

Edwin Forrest is arguably one of the greatest performers in the American-theater history. Forrest was born in the city of Philadelphia in the ninth day of March 1806. His father was a Scotchman who had immigrated to America at the end of eighteenth century. Forrest’s father died while he was still a young boy.Advertising We will write a custom term paper sample on Edwin Forrest specifically for you for only $16.05 $11/page Learn More This left him in the care of her mother. Her mother was of German origin and she was quite a simple woman by the standards of those days. Due to his well-pronounced oratory skills, Forrest was well suited to be a preacher. Her mother was almost sure of this fact when she was raising him. Forrest received his education from the common schools of Philadelphia. Other than this basic education, Forrest never received any form of specialized training in his life (Moody 24). From an early age, Forrest had the ability to cap ture an audience. He also possessed a gift for music and mimicry. In church, listeners would gather around the young boy and be amazed by his skills. It was largely presumed that Forrest would assume a career in church. However, most of Forrest’s admirers were to be disappointed by his career choice. From an early age, Forrest had shown an attraction to theatre. It is not clear how he was able to access a theater but by the time he was nine, Forrest was already a regular theatre attendant. His first appearance in an organized performance was when he was eleven. During this appearance, he played a female character. Although this was a milestone for the aspiring thespian, his performance was not good enough to convince the theatre manager to cast him regularly. However, this performance lit a fire in his belly and convinced him he could pursue theatre. It was during this time that the young thespian started studying the great artists of the time. He was particularly keen with t he works of Edmund Kean, William Conway, and Junius Booth. Forrest attended performances of these actors regularly in a bid to hone his skills. After his first not-so-convincing performance, Forrest finally convinced the theatre manager to give him another chance. The manager then agreed to include the future theater master in a performance of â€Å"Douglas† at the Walnut Street House theatre. Even though he had joined a cast of experienced performers, he still managed to impress the audience.Advertising Looking for term paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More His gracious and modest figure was the fuel that was to drive his career to unprecedented heights. After his first performance, the manager allowed him to come back to the theatre as Fredric in â€Å"Lovers’ Vows†. By January of 1821, Forrest was already in his third performance as Octavian in the theatre production of the â€Å"Mou ntaineers†. During his late teens, the young actor was operating as a manager at the Prune Street Theatre. This proved to be a profitable venture for the thespian. It also broadened his horizons and it was at this time that he started seeking admission to the prestigious â€Å"Western Circuits†. He believed this would give him the necessary experience as well as recognition. His efforts paid off because when he was around sixteen years old, Forrest was employed by the Collins and Jones theatre company. Through this company, he worked for various theatres in Cincinnati, Lexington, and Pittsburgh. During these performances, he took up mainly juvenile roles. Soon after, the actor signed up with a theatrical company. This move helped introduce this great artist to the rest of the world. After launching his professional career, Forrest was involved in many major performances across the country. He also had the chance of performing alongside one of his childhood heroes Willia m Conway. Conway’s performance in Othello was one of the performances that were studied keenly by Forrest. Later on, this study was to help him when it was his turn to portray this same character. Another high point of Forrest’s career was when he played alongside his other idol Edmund Kean. Kean was on his second American tour and was performing at the Albany theatre at the time. Forrest was particularly baffled by the way his idol admired his work. In his own admission, Kean was one of the most magnificent actors he had ever met. During their stint together, the pair was involved in some memorable performances. For instance, Forrest performed as Lago to Kean’s Othello, Richmond to Kean’s Richard, and Titus to the legend’s Brutus. Forrest’s breakthrough role was in the production of â€Å"Othello† at the Park Theatre in New York. This was quite a breakthrough considering this was the most famous theatre in America at the time. All fa mous actors of the time had showcased their talent at Park and Forrest made his chance count. Soon after this legendary performance, the Bowery Theatre of New York opened its doors.Advertising We will write a custom term paper sample on Edwin Forrest specifically for you for only $16.05 $11/page Learn More In his inaugural performance at this venue in November of 1826, the actor continued to mesmerize audiences with his performance as Othello. This performance also earned him a considerable pay hike. The thespian was also a man of great moral integrity. For instance when he was offered a post at a rival theatre for a better salary, he declined the offer. At the height of his popularity, Edwin Forrest was able to make up to two hundred dollars a night. One of the benefits that came with the actor’s fame and acceptance was that he got to make money. After only a few years in the business, the actor had managed to clear his late father’s debt s. His mother and the rest of the family were also well taken care of at the time. It was in 1834 that the actor decided to go on a hiatus (Moody 57). He was bade farewell by fans and fellow actors in a banquet that was held in New York. When he returned from his vacation in Europe, he was glad to find that his popularity and fame were still intact. In 1836, Forrest embarked on a performance tour in Europe. His first stop was London. Here he became one of the first American actors to take a stage in England. His first performance was in â€Å"Spartacus†. Although the play was a failure, his performance was applauded. His subsequent performances received reviews that were more positive. It was during this London engagement that he got to meet his future wife Miss Catherine Sinclair the daughter of a popular English singer. The two got married in 1837. It was also during this engagement that Forrest met and socialized with both Charles Kemble and William Macready. Forrest admit ted to getting a lot of help from the latter when he was trying to connect with the English audience. When Forrest returned to America, his new wife was an instant sensation even with his friends. Most people were amazed by her mannerisms and her refinement. The qualities were in contrast to Forrest’s downright and rough attitude. However, their marriage failed to transcend over these differences.Advertising Looking for term paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Just a few years after they had been married, the two were involved in nasty and public divorce proceedings. The result of the divorce was a trodden Edwin Forrest. The court also ordered him to pay alimony to Sinclair. After the divorce, the actor came out of the proceedings a dejected man (Baker 49). However, his rising popularity encouraged him to soldier on. After the Broadway theatre went into business, Forrest found a new venue to parade his art. It was in this theatre that he launched a sixty-night performance. This performance increased his popularity as well as wealth. It is often thought that the events surrounding his divorce made Edwin Forrest a bitter man. This is why he had a lot of problems with his temper during this period. In 1845, Forrest had visited England for a second time. During this time, he was accompanied by his wife. At their arrival, the two were welcomed by English and Scotch intellectuals and nobilities. When in London, Forrest pitched camp at Princess Theatre. Here he was able to stage several successful performances. It was during a performance as Macbeth when the audience publicly showed their dissatisfaction by hissing. However, Forrest believed that this hissing was a manifestation of professional jealousy. He believed that William Macready had orchestrated this hissing to undermine him. This was in spite of the fact that Macready had helped him connect with local audiences during his previous trip to London. As an act of retaliation, Forrest stood up during one of Macready’s performances and hissed him. This act was highly condemned by the British Press. Forrest’s stature among his English audience was also negatively impacted. These two incidences were seemingly harmless and inconsequential. However, they laid the groundwork for an event that took the world by surprise. The rivalry between Macready and Forrest reached new heights when Macready toured America after the London incident. The two had both toured e ach other’s country twice. Their rivalry stemmed from the fact that Forrest was seen as the first homegrown American talent. On the other hand, Macready represented English supremacy in the world of theatre performances. It is for this reason that both parties were insecure about the success of their rivals. This was much so for Forrest who had broken barriers to achieve unparalleled success. During Macready’s second visit to America, this rivalry had spread to encompass anti-British anger. Therefore, on seventh May 1849 Forrest’s supporters halted Macready’s performance at the Astor Place theatre using acts of hooliganism. There were also anti-British slogans in the Astor Place theatre. This went on for a few days yet Macready declined to abandon his performance. Finally, the protests culminated into a full-blown riot. During the riot, approximately thirty people lost their lives and over a hundred were injured (Cliff 19). When the riot ended, Forrest fo und himself at the receiving end of criticism. However, his brave actions earned him future respect. Other actors who came after him tried to influence change using their craft. John Barrymore is one of such actors. After these unfortunate events, Forrest reappeared again at the Broadway Theatre in New York in 1852. The following year he took part in the staging of â€Å"Macbeth†. The play featured new settings, sceneries, and appointments. The play was staged for a record twenty-two nights and it featured an all-star cast. Forrest was then absent from the stage for about four years. After this, he again reappeared at the Niblo’s Garden as Hamlet. At Niblo’s, he signed a contract that would have him perform for a hundred nights. His prior absence from the stage only fuelled his popularity. Therefore, most of the shows at this venue were sold out. His similar performances in Philadelphia and Boston were equally successful. For instance, during his performances in Boston the halls were too small to contain the audiences he pulled. In 1865, the now famous actor was faced by a new challenge. This time it was in the form of an illness. Edwin Forrest had started showing signs of early gout. The actor did not give up and continued performing as he struggled with this condition. Later on, the actor suffered a serious bout of pneumonia while performing at Baltimore’s Holiday Street Theatre. After struggling to finish his performance, the doctors examined him only to discover that he had suffered partial paralysis of the sciatic nerve. Because of this affliction, his right hand became almost paralyzed. In his last days as a performer, the actor was even unable to lift up a sword. In the year following his diagnosis, Forrest toured California and managed to do a few shows there. His final appearance in New York was in 1871 where he played Lear and Richelieu. After regaining considerable strength, he again toured Boston. This was in the month o f March 1972. At Boston, Forrest struggled through various illnesses including a severe cold. It was also during this time that he was unable to perform even after being booked for performances. Edwin Forrest died in December of the same year. The cause of his death was a stroke. Edwin Forrest was involved in several philanthropic endeavors. Even in death, he continued these through his will and testament. For instance, he helped establish â€Å"The Edwin Forrest Home† a home for retired actors. As an honor, Forrest has had two theatres named after him. One of those is in New York and the other one is in Philadelphia. In the span of his career, Forrest was able to triumph in many Shakespearean productions. Some of his strongest performances were in plays such as â€Å"Lear† and â€Å"Othello†. When it came to portraying characters, Coriolanus remains one his best portrayals. His performances managed to maintain their momentum until ill health came knocking. Howe ver, his mastery of dialogue remained with him until the end. Characters such as Hamlet, Macbeth, and Richard were said to be out of his character-range. However, it was his ability to realize when it was time to elaborate a scene that enabled him to connect with his audience. He was also able to elevate his artistic abilities above his natural talents. This is what made him one the greatest actors that American theatre has ever known. Works Cited Moody, Richard. Edwin Forrest, First Star of the American Stage, New York, New York: Alfred A. Knopf, 1960. Print. Baker, Thomas. Nathaniel Parker Willis and the Trials of Literary Fame, New York, New York: Oxford University Press, 2001. Print. Cliff, Nigel. The Shakespeare Riots: Revenge, Drama, and Death in Nineteenth-Century  America, New York, New York: Random House, 2007. Print. This term paper on Edwin Forrest was written and submitted by user Raven O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Rules for Sig. Digs Essays - Chemical Bonding, Valence Electron

Rules for Sig. Digs Essays - Chemical Bonding, Valence Electron Rules for Sig. Digs All digits from 1-9 are sig. Zeroes btwn the digs. 1-9 are sig. Leading 0s sig. If there is NO decimal pt, trailing 0s are sig. If there is a decimal pt, trailing 0s are sig. When + and round to lowest sig. dig. Period A row in the periodic table Group A column in the periodic table Valence Electrons Electrons in the outermost shell of an atom Nomenclature Ionic Compounds Write symbols for each element Write charge for element above its symbol Cross the numbers from the charges over to the other element to make a subscript Change the ending to -ide Latin Names Iron= Ferric/Ferrous Copper= Cupric/Cuprous Tin= Stannic/Stannous Gold= Auric/Aurous Mercury= Mercuric/Mercurous Lead= Plumbic/Plumbous Polyatomic Compounds *Recognize the groups of atoms that act as one ion* OH NICK the CAMEL had a CLAM for SUPPER in PHOENIX *exception Ammonium* Molecular Compounds Use prefixes Mono-1 Di-2 Tri-3 Tetra-4 Penta-5 Hexa-6 Hepta-7 Octa-8 Non-9 Deca-10 Element closest to the left goes first Scientific Notation Notation based on powers of 10 Sig. dig. X 10# of times decimal moved Exponent Examples 3 43 = 192 4x3 2x3 = 8x6 x5 x3 = x8 65/63 = 62 x4/x7 = x-3 = 1/x3 80 = 1 (y4)3 = y12 Matter Pure Substance A material that is composed of only one type of particle Mixture A material system made up of two or more different substances which are mixed but are not combined chemically Element Primary constituents of matter Compounds Consists of two or more different atoms Homogenous A homogeneous mixture is any mixture that is uniform in composition throughout Heterogeneous A heterogeneous mixture is any mixture that is not uniform in composition Diagrams Lewis Dot Element symbol and valence electrons Bohr Rutherford In the nucleus (#of neutrons, #of protons) Electrons circling in shells Periodic Trends Atomic Radius The distance from the centre of the atom to the boundary within which electrons spend 90% of their time Trends in A.R within a Period The radius increases going from left to right Trends in A.R within a Group Size of radius increases going down a group Ionization Energy The amount of energy required to remove the outermost electron from the atom or ion in a gaseous state Electronegativity An indicator of the relative ability of an atom to attract shared electrons Trends in E.N E.N increases going up a group E.N increases going left to right across a period Highest E.N: Fluorine Lowest E.N: Francium Metal Reactivity Trend Moving left to right across a period reactivity increases Moving down a group reactivity decreases Metallic Properties Trend Tend to decrease across a period and increase down a group Atomic # The number of protons Atomic Mass The mass of an atomic particle Isotope An atom with different numbers of neutrons Ion An atom that has gained or lost an electron Trends in Electron Configuration Elements in the same group have the same # of valence electrons Across a period # of valence electrons increase Valence electrons in a period occupy the same energy level Down a group the energy of the valence shell electrons increases Covalent Bond Angle Summary IVVVIVII 4 bonds3 bonds2 bonds1 bond Ionic Bonds Between a metal and a non-metal High melting and boiling points Conductive when liquid Covalent Bonds Between 2 non-metals Low melting and boiling points Poor Conductivity Soft or brittle solid forms Noble Gases Group 18 elements Full octet Does not bond Stable, non- reactive Halogens Group 17 elements 7 valence electrons Reactive Non-metals Alkali Metals Elements in group 1 (except for hydrogen) 1 valence electron Very reactive Alkaline Earth Metals Elements in group 2 2 valence electrons Semi reactive Lanthanides Period 6 Rare earth elements Inner transition elements Actinides Period 7 Have no stable isotopes Radioactive Transition Metals Groups 3 through 11 Hard metals High melting points Complex electron configuration Non-metals Semi reactive Most common in the tissue of living organisms Metalloids Share properties of metals and non-metals Poor conductors Polarity The physical alignment of atoms Can be predicted using the electronegativity difference of the elements that are bonded Polar Covalent Unequal sharing Nonpolar Covalent Equal sharing Metallic Bonding Occurs between atoms with low electro negativities Close-packed lattice formation No electron belongs to one atom Metallic bonds are not ions, but nuclei with moving electrons Physical Properties of Metallic Bonds Conductive Lustrous Malleable The greater the amount of valence electrons the stronger the metallic bond VSEPR Theory V: Valence S: Shell E: Electron P: Pair R: Repulsion Because of negative charges, atoms orient themselves as far apart as possible Electron Affinity The energy absorbed or released when an electron is added to a neutral atom The Octet Rule When bonds form between atoms, the atoms gain, lose, or share, electrons in such a way that they create a filled outer shell containing eight electrons Single Bond A covalent bond that results from atoms sharing one pair of electrons Double Bond A covalent bond that results from atoms sharing two pairs of electrons Triple Bond A covalent bond that results from the atoms sharing three pairs of electrons Bonding Pair A pair of electrons that is shared by two atoms, thus forming a covalent bond Lone Pair A pair of electrons that is not part of a covalent bond Electronegativity Difference The difference between

On the book Burr by Vidal Gore Essay Example | Topics and Well Written Essays - 2000 words

On the book Burr by Vidal Gore - Essay Example mellow down in his usual satiric stance, this being a historical novel, an exposition of the political events that unfolded a few decades after the American Revolution. If the latter, consumed so much passion, turbulence, physical energy and liters of gore spilled, we expect a subsidence, a quieting down and pacification in the decades following. In †Burr†, we’re in for a big surprise for there was turbulence and passions galore beside the rampant jockeying for positions and power, intrigues, scandals and hypocrisy. Gore Vidal was still in his element here still witty, bitchy and sardonic. But what sets â€Å"Burr† apart is the rampant iconoclasm. Gore Vidal’s guns were trained not only to traditional political institutions but to American ‘greats’ such as George Washington, Thomas Jefferson, Alexander Hamilton, John Adams, James Madison and Martin Van Buren, who happened to be rumored here as Burr’s bastard son. Irreverent and sas sy, practically no one was spared here as Vidal cannot be stopped from unmasking the weaknesses and follies of revered heroes. Vidal’s interpretation of early American history, was therefore on the dark side. This interpretation was best expressed when Vidal put the following words in Burr’s mouth i.e. â€Å"Between the dishonest canting of Jefferson and the egotism of Hamilton, this state had been no live in a good world† ( Vidal 156). Vidal postulated that in this era the new nation still had to grope for stability; to organize things that were still in disarray; and had to strengthen its newly acquired independence and institutions. The Constitution, the legal system and the system of a 3-powered government desperately begged for amendments and rectifications as these were far from ideal and were subject to abuse. Vidal exposed the absence of the separation of powers among the judiciary, the executive and the legislative departments. That was why, President Jefferson was able to actively pursue the

Maritime Logistics Assignment 1 Essay Example | Topics and Well Written Essays - 2000 words

Maritime Logistics Assignment 1 - Essay Example For efficient working of several global systems, there must be a system, which facilitates the movement of the goods and the related products. Maritime logistics is the system that is used to facilitate the movement of goods and related products from place to the other. Maritime logistics is mainly concerned with the movement of goods and services from one location to the other mainly via the sea. Maritime logistics can be simply defined as a detailed coordination of maritime activities with relation to people, facilities, and supplies (Mangan, Lalwani and Butcher, 2008, p. 8) Maritime logistics is used to facilitate the movement of raw materials and finished products between the producer, manufacturer, supplier, and consumer. There are various types of cargo transported using the maritime logistics. Types of cargo transported by the maritime logistics companies include: Containerized cargo: This refers to the cargo that is transported in containers that are standardized. This type o f cargo is very easy to handle as various types of equipment have been specifically designed to handle the containerized cargo. Project cargo: This refers to machinery and equipment that is exported or imported by a certain party for performance of a specific purpose. This type of cargo is difficult to handle as cargo size, shape and weight usually vary, hence making it difficult for the equipment to handle them without causing damage. Automobiles: This refers to the vehicles and similar equipment. Break bulk cargo: This refers to goods that are transported in bulk without being containerized. The main types of goods transported in this method are mineral and ores. Among the most important aspects of maritime logistics are the cost of provision of services, speed in which the products will ultimately reach the intended person, and the quality of services that the company provides. A company that is able to effectively utilize the above aspects usually has a competitive edge over the other companies. Navex maritime Navex maritime is a maritime logistics company based in Antwerp, Belgium. The company was formed in 1993 after the merger of the commercial activities of Navex N.V and Van Meerbeek & Company. Both companies had been in existence for a long time, with Navex N.V having been formed in 1919 and Van Meerbeek & Co. having been formed in 1946 (Navex maritime logistics company website 2011). In 2005, the company ventured into the global forwarding business. Navex logistics is mainly involved in the maritime trade as a sales agent to the ship owners, provision of third party logistic and in the forwarding of freight. The company mainly specializes in oil and gas industry and mainly handles break bulk cargo (Navex maritime logistics, company website 2011). The company’s strategic location in Antwerp, the second largest port in Europe - after Rotterdam – enables it to benefit from the volume of trade and cargo, which passes through the port to oth er parts of Europe. Antwerp is also among the 10 largest ports in the world. Main competitors Navex maritime faces stiff competition from the other large maritime logistics companies that have their operations in all the regions of the world including Belgium. These companies include Mediterranean shipping company, the largest maritime logistics company, A.P-Mollar Maersk group, Evergreen, P&O and MOL. Due to the fact that maritime trade is global, these large companies control a sizeable proportion of the

Science Reaction Rate Between an Acid and Metal Investigation Essay Example for Free

Science Reaction Rate Between an Acid and Metal Investigation Essay PROBLEM/RESEARCH QUESTION In this investigation, a controlled experiment will be conducted to determine whether the varying concentration of an acid alters its reaction rate with a metal substance and if so, what is the resultant relationship between the rate of reaction and the concentration of the acid. In particular, we will be reacting Sulfuric acid (H2SO4) with Magnesium metal (Mg) and collect data based on the resultant hydrogen gas produced by the reaction. Word Equation: Magnesium + Sulfuric Acid → Hydrogen gas + Magnesium Sulfate Balanced Equation: Mg (S) + H2SO4 (aq) → MgSo4 (aq) + H2 (g) Research will be formulated by conducting a controlled experiment in which we will react 0. 05g of Magnesium metal ribbons (Mg) with 10mL of four different H2SO4 (Sulfuric Acid) solutions varying in concentration and determine the time it takes for the reaction to produce 20mL of Hydrogen gas with each varying concentration. HYPOTHESIS I hypothesise that as the concentration of the H2SO4 solution increases/strengthens (measured in molarity mass), it will correspond to an increased/quicker rate of reaction with Mg metal. Hence, I also hypothesise that based on the above premise- the 2M solution of H2SO4 would be the quickest to produce 20mL of H2 gas when reacted with magnesium, as it is the strongest of the four concentrations being trialed. My hypothesis is based upon the scientific reasoning that a more concentrated solution has more particles of the altering reactant (in this case H2SO4) present in a specific volume/amount of space than those present in a more dilute solution. Hence, at a higher concentration, particles are more likely to collide and react with one another, forming a larger number of new bonds between the two reactants. The â€Å"Collision Theory† (which summaries the previous sentences) infers that the rate of reaction is impacted by how often molecules collide with one another. This can be applied to my hypothesis to suggest that with the occurrence of more collisions in the reaction- due to a higher percentage of particles in the more concentrated H2SO4 solutions- it will result in the formation of more bonds and hence, lead to a quicker rate of reaction between two reactants, leading to a quicker production of 20mL of H2 gas. Macintosh HD:Users:160161:Desktop:Screen Shot 2015-03-22 at 2.41.05 pm.png VARIABLES The independent variable (the variable being changed): The independent variable is going to be the varying concentration- measured in molarity mass (M)- of Sulfuric acid (H2SO4) solution. Four different concentrations will be trialed- 0.5M, 1.0M, 1.5M and 2.0M- each three times and then averaged out so that we achieve a more accurate result. We will alter this variable by changing the concentration of the H2SO4 solution in order to determine a relationship between the strength of an acid and its rate of reaction with a metal substance (in this case: Magnesium metal). The different concentrations have been prepared in the laboratory before the experiment and hence, we do not have to self-prepare the concentrations in class. The dependent variable (the variable being measured): The dependent variable is going to be the varying rate of reaction between a magnesium metal ribbon (Mg) and different concentrations of sulfuric acid (H2SO4). In particular, we will measure and record the time taken by the reaction to produce 20 mL of hydrogen gas in an inverted measuring cylinder. This will indicate the rate at which each concentration reacts and allow us to draw conclusions on how altering the concentration affects the rate of reaction between an acid solution and metal substance. We will measure this variable through the application of a stopwatch and gather recordings/data in seconds. The stopwatch will start when 10mL of H2SO4 is poured into the test tube, reacting with the magnesium ribbon, and will stop timing when the volume of water in the inverted measuring cylinder has decreased by 20mL- indicating that it has been replaced with an equivalent amount of hydrogen gas. The control variables (the variables kept the same): The other variables, which we need to keep constant, are: * The volume of H2SO4 being added to each reaction. This will be kept constant throughout the investigation by accurately measuring 10mL of H2SO4 solution for each trial in a measuring cylinder. This is vital for a fair test as varying it would mean that reaction rate is not only being altered by the effects of varying concentration but also that of volume. * The same climatic conditions present around the experiment. The climatic conditions, in particular temperature will remain the same throughout the experiment to prevent natural processes and disturbance from impacting the experiment. These will be kept the same as no windows will be opened or closed and the air conditioning will not change in temperature or switch on/off after the experiment has started. Temperature, itself, possesses the ability to change the rate of reaction and hence, it is vital to keep it controlled and constant so that the results only reflect the impact of varying concentration. * The same mass of Magnesium (Mg) ribbon to be reacted with the H2SO4 solution (0.05g). The laboratory technician will keep this constant beforehand, as they will provide us with the pre-cut ribbons for our experiment. This mass has been chosen, as it is a sufficient for a distinct reaction to be witnessed in a suitable period of time. * Preventing cross contamination from occurring between trials and different concentrations of H2SO4 solution. To prevent cross contamination, we will clean the two measuring cylinders and test tube with distilled water before each trial, ensuring that no residue from previous trials remain in either of the instruments. * The target volume of H2 gas to be produced by the reaction in each trial- 20mL. This will be kept constant by first determining the ideal amount and then clearing calculating on the measuring cylinder 20mL less than the water level inside it so that it is clear during the trial when to stop the stopwatch. Pre-determining a target volume is vital for us to be able to effectively compare and form a relationship between the concentrations of H2SO4 and time taken to produce the same amount of hydrogen gas. * The same person handling the stopwatch during the experiment. Identifying one group member to handle and use the stopwatch before the experiment and then ensuring that he only handles it during each trial will control this variable. It is vital to reduce the impact human error and keep the experiment as accurate as possible. ALL EQUIPMENT IS TO BE KEPT CONSTANT TROUGHT THE EXPERIMENT TO OBTAIN CONSISTENCY EXPERIMENTAL PLAN Materials/Equipment: * 1x Test Tube * 1x Delivery Tube * 1x Rubber Stopper * 2x 50mL Measuring Cylinders * 1x Plastic Container * 1x Retort Stand and Clamp Set * 1x Laptop * 1x Desk * 1x Stopwatch * 2x Distilled Water Bottles * 12x 0.05g Magnesium Ribbons * 2500mL of water (H2O) * 30mL of each H2SO4 Solution (0.5M, 1M, 1.5M 2M concentrations) Macintosh HD:Users:171321:Desktop:Screen Shot 2015-03-16 at 8.27.40 pm.png Setup Plan: Independent Variable Control Variable Control Variable Control Variable Dependent Variable Concentration of H2SO4 solution (M) Total volume of H2SO4 solution per trial (mL) Mass of Mg ribbons added to reaction each trial (g) Amount of Hydrogen gas produced per trial (mL) Method: 1. Collect all necessary equipment from the equipment table- all equipment should be in one tray. 1. Setup the retort stand and clamp on a stable desk. The clamp should be fixed approximately half way up the stand. 1. Open up Photo Booth or a similar video/image-capturing program on a laptop so that evidence of the experiment and setup can be visually shown. 1. Place the plastic, ice-cream container on the desk adjacent to the retort stand and fill it 2/3 of the way up with water from the tap. 1. Fill one of the measuring cylinders with 100mL of water and place inverted into plastic container. Ensure to cover top with hand until fully submerged into container so to prevent leakage of water. 1. Take delivery tube (with rubber stopper attached to one end) and place through inverted cylinder (side without rubber stopper). This should not be difficult, as water pressure of plastic container will keep 100mL in measuring cylinder whilst tube is being inserted. 1. Measure out 10mL of the 0.5M, H2SO4 solution in second measuring cylinder and pour into large test tube. 1. (Start of trial) Place one strip of magnesium ribbon (0.05g) into large test tube and immediately cover top of tube with rubber stopper end of delivery tube. Ensure that it is firmly attached and air tight. As soon as reaction begins with H2SO4 solution already in test tube, start timing the rate of reaction using the stopwatch. 1. Measure and record the time it takes for the water level in the inverted measuring cylinder to decrease by 20mL. This will indicate that it has been replaced by 20mL of hydrogen gas. 1. Reset the experiment by rinsing the measuring cylinders and test tube with distilled water; refill the inverted measuring cylinder with 100mL of water and carefully place back into plastic container with delivery tube passing through it. 1. Measure another 10mL of 0.5M, H2SO4 solution in second measuring cylinder and pour into test tube. 1. Repeat steps 8 and 9 again, adding the 0.05g, Mg ribbon to the reaction in the test tube, cap of the test tube with the rubber stopper end of the delivery tube and time until 20mL of H2 gas has been produced in inverted measuring cylinder. 1. Rinse all equipment with distilled water once trial 2 is completed and measure out another 10mL of 0.5M, H2SO4 solution. Reset experiment like in step 10 and pour measured solution into clean test tube. 1. Begin trial 3 and repeat steps 8 and 10 again. If the previous two trials yielded similar results, trial 3 should also be of similar time length. If at the end of three trials, there is an anomaly within them, it may be required to complete a fourth trial to clean up data. 1. Repeat steps 7-14 again with the 1M, 1.5M and 2M H2SO4 solutions. The process is the same with the only variable changing being the concentration of H2SO4. 1. Once finished, record gathered results onto laptop and return all equipment. Ensure to clean all test tubes and measuring cylinders with distilled water before returning. 2. Write up report, ensuring to include a marked-scattered graph and results table with averages established for each concentration of H2SO4 tested. If required, process the data to achieve a desired relationship between the two variables. *NOTE: Capture pictures throughout experiment with the laptop and remember to write down all observations. RESULTS Results Table: Time Taken To Produce 20mL of Hydrogen Gas (sec) From a Reaction Between Magnesium Metal (Mg) and Different Concentrations (M) of Sulfuric Acid (H2SO4) Concentration Of H2SO4 (M) Time Taken to Produce 20mL of Hydrogen Gas (sec) Graph: I think the best kind of graph to use to display these results would be to create a marked line graph with a line of best fit (Trendline): Observations Throughout the investigation we collected and gathered observations using our five senses, with the sound of the reaction, the sight of the reaction and the heat of test tube all extending our knowledge and understanding of this phenomenon. The fizzing sound that the reaction was creating was because of the chemical bonding taking place between the metal and acid. The fizzing was also visible to the eye, as when the magnesium was added to the reaction in the test tube, it combined with the H2SO4 and produced bubbles. Furthermore, particles of higher concentration H2SO4 collided and reacted with the magnesium particles to produce magnesium sulfate and hydrogen gas at a quicker rate. The heat developed in the test tube also varied significantly with more concentrated solutions radiating warmer temperatures due to higher levels of friction and energy in the reaction. DATA PROCESSING The relationship achieved in the above graph between the two variables is of a quadratic, inverse relationship with no modifications made to the data. To achieve a linear relationship between the independent and dependent variable, me must process and modify the results. This is outlined in the table below: Concentration Of H2SO4 (M) Modification Rule New Value of Independent Variable (graphed) Time Taken to Produce 20mL of Hydrogen Gas (sec)- Average Modification Rule New Value of Dependent Variable (graphed) 0.5M 1/r Graph: I think the best kind of graph to use to display the modified results would be to create a marked line graph with a line of best fit (Trendline): DISCUSSION Our results show a wide range of relationships between the data. For instance, the shape of our initial graph shows an inverse, quadratic relationship between the concentration of H2SO4 and time required to produce 20mL of H2 gas from its reaction with Mg metal. The polynomial trend line displays this relationship in the first, raw data graph with an equation of y = 602 254x + 350, creating a â€Å"minimum† parabola. From here, we were able to deduce a set of modified results- taking into account two specific rules required to develop a linear relationship from an existing inverse relationship (represented in the table above). Macintosh HD:Users:160161:Desktop:Screen Shot 2015-03-23 at 7.03.05 pm.png Hence, the second graph provides us with a linear relationship between the two variables in that it possesses a straight line with the equation: y = x + 350. The value of the modified gradient is one, signifying that for every additional 1/0.5M rise in concentration of H2SO4; an equivalent ratio of decrease is experienced for the time taken to produce 20mL of H2 gas. In relation to the research question, our data collected clearly shows that the rate of reaction between an acid and metal substances is quickened by an increase in concentration of the acid substance. The data looks fairly reliable as there are no anomalies or outlier’s present- with the data plotted on the marked scattered graph all being located along the trend line which intersects each mark near-perfectly, suggesting the data’s accuracy with the rule. However, there was slight variation between the three trials of each concentration, suggesting slight variation between the conditions for each trial. CONCLUSION The results gathered are sufficient and clearly show a distinct relationship detailing that the stronger the concentration of the H2SO4 solution, the quicker/faster its rate of reaction with magnesium metal, proving my hypothesis valid as I had hypothesized that â€Å"as the concentration of the H2SO4 solution increases/strengthens (measured in molarity mass), it will correspond to an increased/quicker rate of reaction with Mg metal†. Evidence from the data collected shows that the strongest concentration of H2SO4 (2M) only required an average of 80secs to produce 20mL of H2 gas, where as the most dilute solution trialed (0.5M) required an average of 240secs- more than any other trialed concentration. There is enough evidence to show that unless the data is modified and processed, a linear relationship is not formed between the two variables, indicating that there is no direct proportionality between the increase in concentration and time taken to produce 20mL of hydrogen gas. This occurs because the reaction between H2SO4 and Mg is an exothermic reaction so a small amount of energy has been released/transferred out of the experiment as the reaction progressed. EVALUATION Our experiment went quite well and we were able to collect all the necessary readings required. We encountered very few problems during the course of the experiment and were able to conduct three trials for each H2SO4 concentration, thus improving the reliability of our data and deeming the experiment fair and valid. We had a sufficient sample size of four different concentrations at equal intervals of 0.5M-adequate for this experiment and allowing for a conclusive relationship to be established. The extensive range of data collected through the conduction of three trials for each concentration of H2SO4 allowed us to obtain an accurate trend line and formulate justifiable conclusions. Furthermore, our results for each concentration of H2SO4 were similar each trial with no major outliers in the data, implying that our control of the constant variables was successful, all data was precise and accurate averages were deemed. Analyzing our results, we were able to achieve the phenomena (affects of concentration on the rate of reaction between a metal and acid substance) we were interested in and hence were able to answer our research question in the affirmative that the concentration of an acid (in this Sulfuric acid) does effect its reaction of rate with magnesium metal, with the relationship being that an increase in concentration (molar mass) equates to an increased/quicker rate of reaction- evidenced by the time taken to produce 20mL of hydrogen gas. Our method was fairly clear, concise and allowed us collect our data in a fairly orderly way, doing so for most tests. It allowed us to complete the experiment with accuracy excluding the effects of the one, major problem (mentioned above) that were inevitable based on the way the experiment was conducted. Although our method and experimental plan were quite accurate, easy to understand and allowed us to achieve our target of determining a distinct and logical relationship, there are still many improvements that could be made to it to improve the validity of our results and further experiments could be carried out to extend this investigation. These include: * Completely eliminating human impact in the experiment by a valve of some sort to add the magnesium ribbons to the reaction in the test tube with the rubber stopper already firmly attached to the test tube. This will mean that the slight deviation in data is not experienced. * Using a larger sample size- (i.e. 8-10 different concentrations of H2SO4) so that the relationship gathered can be further strengthened and backed up by more evidence. * Investigate whether changing the concentration of H2SO4 has an impact on the time it takes for the reaction to reach equilibrium (the end of the reaction) and form a relationship from there. * Use different types of acids and metals with different properties to investigate if the rate of reaction is similar to that between Sulfuric acid and magnesium or it is quicker/slower. * Trialing different factors that affect the rate of reaction such as temperature or agitation and evaluating their influence compared to that of altering the concentration.

Impact Evaluation Of Telehealth On Patients Health Essay

Impact Evaluation Of Telehealth On Patients Health Essay This report will show how telehealth has an impact on patients but before future discussion I would like to define telehealth. Telehealth is the use of electronic information and telecommunications technologies to support long-distance clinical health care, patient and professional health-related education, public health, and health administration, and includes both the use of interactive, specialized equipment, for such purposes as health promotion, disease prevention, diagnosis, consultation, and/or therapy, and no interactive (or passive) communications, over means such as the Internet, e-mail, or fax lines, for communication of broad-based nutrition information that does not involve personalized nutrition recommendations or interventions (Busey Micheal, 2008). There are two more definitions I would like to add as following. Use of telecommunications to provide health information and services that is, a health related activity carried out at distance (Conrick , 2006). Telehealth refers to the use of telecommunication technology to remove time and distance barriers in the delivery of healthcare services (Artinian, 2007). Telehealth enables remote patient management. From many findings, study shows that patients with heart failure problem who get experience in weight increase or blood pressure would likely involve in negative medical outcomes including expensive hospitalization in later stage. But if the patients symptoms can be monitored on daily basis then disease can be diagnosed in early stages which can prevent expensive visit to hospital and patients life can be saved. Telehealth works as following. The evaluation of any information systems especially health information systems are recognized as a complex and challenging activity. There is no agreement on a best way to evaluate, on what and how to evaluate, who to involve, and within what paradigm to proceed (Klecun-Dabrowska Cornford, 2001). There are unique challenges for evaluators in telehealth services because they are not all the same and can be measured in separate and different terms. Technologies those are used in telehealth are not mature yet and some of them are still in prototyping stage. These telehealth services are developed by expert and passionate people who are working in the field of medical and other technologies which are related to telecommunication like recording, video conferencing. Strengths Telehealth has also enabled efficient distribution of information not only with the patients but also between health care providers who are divided either geographically or within the states. The Utilization this type of technology has been shown to be very cost effective and has proved in favorable health outcomes for chronically ill patients. (Fleming, 2007) Telehealth increases access to health care especially in remote areas where normal access of health care is difficult. It can act as a bridge between the patient and health provider to increase the delivery of care. One of the biggest strength of telehealth is its capability to be an extension of basic health care by enhancing access between the patient and their providers. With the help of telehealth we can have access to ultra specialized services without transferring the patient. The idea is not transferring patients if we can offer the service here. It doesnt make sense to transfer a patient only for a diagnosis when it can be done remotely (Gagnon, Duplantie, Fortin Landry, 2006). Telehealth is believed to produce significant savings for remote hospitals and for the health care system. For instance, teleconference can be used to attend administrative meetings, leading to substantial savings on travel costs. However, the redistribution of savings between organizations and levels of care is an important and complex issue (Gagnon et al, 2006). Telehealth can help to systematize on call duties on a regional level specialists like x-ray specialist. Therefore, as an alternative, sharing the responsibility for on call duties between specialists of a hospital, telehealth can allow a large number of specialist persons from different health care centers to cover whole region. According to Artinian (2007) Telehealth helps patients gain more flexibility in scheduling healthcare visits, provides easier and more convenient access to healthcare, and allows patients to have fewer time-consuming clinic visits. It also allows patients to receive care in a location that does not require the burden of transportation, and in an environment that is less threatening than a clinic or emergency department. Weaknesses There are many barriers in telehealth field. Some states do not allow its physicians to practice outside of the state without getting license from those states first. Reimbursement is also a big factor in this field as many insurers will not reimburse. According to Gustke et al (2000, as stated by Brown (2005)) fear of malpractice suites is another consideration for physicians, as is acceptance of the technology and lack of hands on interaction with patients, although most patient satisfaction studies to date find patients on the whole satisfied with long distance care. Lack of telecommunications technology is also a big problem in this field. As normal phone line can not supply high bandwidth and there are many rural areas where they do not have high speed cabling and can not get high bandwidth telecommunication for telehealth. Getting federal funds from the state is also a problem for telehealth projects. Telecommunication companies and technology manufacturers are competing with each other to produce low price tools and bandwidth needed. Need of telehealth Telehealth was developed because Challenges Telehealth has the potential to change healthcare delivery but faces many challenges in adoption. Despite the benefit of telehealth, the lack of reimbursement for telehealth is a major challenge in widespread adoption of telehealth. (Bushell, 2007 as stated by Change, 2007). With no financial incentive for healthcare providers to implement the technology, providers are likely to view telehealth as an increase in workload without a subsequent increase in pay (Bushell, 2007). The ethical issues unique to telehealth relate to the possible impact on the curing relationship which go outside the expected challenges of privacy and confidentially. The loss of touch, the potential for depersonalization, the potential for exploitation, the possible inequity when distributing the benefits of telehealth services, and the potential burden that this form of new technology may impose on sick and dying patients are some of the ethical concerns that should be considered. Future research and educational initiatives should explore areas of ethical concern that pertain to the innovative and burgeoning field of telehealth, and the potential for good and harm that may result. Potential themes include the following: à ¢Ã¢â€š ¬Ã‚ ¢ Improving health care access in underserved populations à ¢Ã¢â€š ¬Ã‚ ¢ Professional expectations in meeting a new, higher standard of car à ¢Ã¢â€š ¬Ã‚ ¢ Telemedicine as a potential new form of access discrimination à ¢Ã¢â€š ¬Ã‚ ¢ Technology as added burden for patients with chronic and terminal illness à ¢Ã¢â€š ¬Ã‚ ¢ When virtual visits replace actual visits à ¢Ã¢â€š ¬Ã‚ ¢ The impact of loosing touch on trust and the healing relationship à ¢Ã¢â€š ¬Ã‚ ¢ The risk of exploitation when using new and expensive technology à ¢Ã¢â€š ¬Ã‚ ¢ Depersonalization in the use of store and forward technology à ¢Ã¢â€š ¬Ã‚ ¢ Privacy and confidentiality issues (Fleming, 2007). The use of telehealth has raised many legal issues as well like licensing, liability and reimbursement. Data security is also a big concern in telehealth. As personal data is being transferred from patient to health provider, there is possibility of loss of data or could criminal access that should be considered and prevented. (Wootton, Patil, Scott and Ho, 2009) Bandwidth is also an issue, especially when high quality images need to transfer from patient to health care provider and getting the technical support needed to make sure telehealth networks are up and running around the clock is a major challenge for rural programs or those in small hospitals and practices. (Brian, 2009) Opportunities The health sector faces two opposing demands: firstly, it should provide extended and reasonable access to high quality health care services; secondly, it should also decrease or at least control the rising costs of health care. Telehealth assures and offers the promise of giving people equal access to high quality medical health care at reasonable and affordable cost. Information and communication technology has developed very rapidly in the last few years. There has been rapid growth of the telecommunication market and very fast circulation of the internet. Many hospitals have developed information systems which help to share information between different health care providers, and now health sharing networks are being developed in many countries to share health information. Population which is increasing very rapidly with insufficient health resources has produced demands to develop telehealth and the rapid development of information and communication technology has provided the opportunities to do so. (Wootton, Patil, Scott and Ho, 2009) A telehealth consortium led by the University of California, Office of the President and the UC Davis Health System was formed to create a statewide broadband system. ATT was selected to build a secure medical-grade telecommunications system as part of the California Telehealth Network (CTN). ATT with a three year $27 million contract will provide the Network Services to support the telehealth initiative (Bloch, 2010). According to Dr. Cathryn L. Nation, University of California Associate Vice President for Health Sciences and Services, the new network is also designed to address healthcare disparities in the state since millions of Californians live in rural and other medically underserved areas in the state where disparities in care exist. CTN will improve their access to quality healthcare services (Bloch, 2010). Plans call for the network to be a peer-to-peer system enabling each member to have reliable, high quality connections with public and nonprofit healthcare providers located in both rural and urban locations. The network will also provide opportunities for continuing education and distance learning for health professionals, along with access to clinical research, and the possibility of access to commercially hosted EHR systems (Bloch, 2010). Positive Impact Telehealth provides benefits to individual patients, their family members, health care providers, community organizations, governments and health care facilities. Telehealth expands health related skills across geographic barriers using information and communication technologies (Benefits of telehealth, 2007). It improves access to health care providers for remote and rural practitioners. It also provides great access to continuing medical education. It increases access to specialty services for rural patients. Using telehealth, patients can stay in their homes or community rather than travelling to hospitals. Telehealth can be used to decrease number of cancelled appointments due to weather and travel conditions. Telehealth reduces time for investigation, diagnosis and treatment through quicker consultations and patients can get real time second opinions (Benefits of telehealth, 2007). It can reduce the cost of healthcare and increase efficiency through reduced patient and provider travel, better management of chronic diseases and fewer as well shorter hospital stays. Remote monitoring and home telehealth have been demonstrated to improve disease management and reduce re-hospitalization and emergency department visits (Benefits of telehealth, 2007). In a study that evaluated cost savings among patients using telehealth services in rural Arkansas, investigators found that without the telehealth services, 94% of patients would travel greater than 70 miles for medical care, 84% would miss 1 day of work, and 74% would spend $75 to $150 for additional family expenses. With telehealth, 92% of patients saved $32 in fuel costs, 84% saved $100 in wages, and 74% saved $75 to $150 in family expenses (Artinian, 2007). Negative Impact There are many barriers in telehealth delivery. Implementation of telehealth infrastructure can be costly, time consuming and complicated initially. There is lack of information and communication technology usage among healthcare professionals in some areas. Telehealth is a complex matter. Organizational factor is another barrier to telehealth. A change is required for doctors and how hospitals operates which could be avoided by some provided by some professionals. There could be lack of staff with appropriate skills for telehealth. A lack of financial support is a major barrier in the research and development of telehealth. Many potential projects, especially in rural areas and in the developing world have been hampered by the lack of an adequate telecommunication infrastructure. Other barriers in telehealth are the legal and ethical issues. These include licensing, privacy and confidentially (Conrick, 2006). Reimbursement or the lack of it is also a barrier for possible telehealth practitioners and there are some ethical and legal issues about telehealth that need to be resolved. Stakeholders The main objective of telehealth today is to develop next generation telehealth tools and technologies to improve delivery of health care services in underserved areas using information and communication technologies. It also helps to decrease the cost of health care services and increase access to medical related services to the public. Key drivers for these tools and technologies are the need and interest to collaborate among telehealth stakeholders, including patients, patient communities, research funders, researchers, healthcare services providers, professional societies, industry, healthcare management/economists, and healthcare policy makers (Ackerman, Filart, Burgess, Lee Poropatich, 2010). Future of telehealth Telehealth is the future of home care. By its nature, telehealth relies on technology and technology is changing very rapidly these days. If we look at the history, new technologies emerged and then used by people to send information across long distances. The high access of mobile devices and different networks on global level means that mobile technologies can be used very efficiently in healthcare field in order to compensate the lack of resources problem. With the proliferation of mobile technologies, mobile health (mHealth) will play a vital role in the rapidly growing electronic health (eHealth) area. (Vatsalan, Arunatileka, Chapman, Senaviratne, Sudahar, Wijetileka Wickramasinghe, 2010). Due to the large number of mobile technologies adoption, telehealth can play a very important role in the rapidly growing electronic health care area and in future lots of the people will be using mobile devices to monitor their health any time. The future of telehealth will give advantages greatly from this technology innovation, especially in undeserved areas and old homes. Recent trends are beginning to push the demand for and the development of new technologies specific to the individual needs of telehealth applications (Brennan, Holtz, Chumbler, Kobb Rabinowitz, 2008) It is 2014 and Mrs Smith has ongoing trouble with her high blood pressure. One morning she wakes with a headache and worries that the reservoir of her implanted drug delivery system may be running down. Her bedside ambient health orb (see www.ambientdevices.com) is a reassuring green, but she turns to her video wall and asks Cyberdoc, how are my recent blood pressure levels? The simulated voice responds Your records show that the drug reservoir needs a refill in three weeks time. Your telemetered blood pressure readings have been under control for the past month and todays figures are normal. Your implanted blood sugar sensor shows normal readings too. Do you have some symptoms that you want to discuss? Meanwhile Mrs Smiths wall graphs her recent blood pressure readings, and a list of the most common 20 symptoms affecting people of her age group in the locality. She responds, No, dont worry. Remind me to book my repeat prescription (for a refill) in two weeks, please. (Wyatt Sulliva n, 2005) Conclusion Telehealth has signification potential to address a variety of healthcare problems especially in undeserved areas. Has significant potential to address a range of healthcare problems Need to resolve ethical issues Need protection of health information and privacy rights Need for higher speed and higher capacity telecommunications Government, professional groups in healthcare, and telecommunications industry need to work together to develop some standards Next-generation telehealth tools and technologies which use internet and its robust computational resources hold big promise for improving healthcare for the persons who are living in undeserved areas Next-generation telehealth tools and technologies that utilize the Internet and its robust computational resources hold great promise for improving healthcare for medically underserved populations, increasing access to specialty services at lower cost, enhancing health literacy, and expanding the healthcare workforce through virtual education and training. Realizing these benefits will require extensive and ongoing collaboration and coordination among stakeholders across the research and healthcare ecosystem. Communication, training, cultural sensitivity, and end-user customization are critical to success. Extending the traditional point-to-point telemedicine model to include newer cell phone and Internet-based telecommunications tools that are increasingly widespread and affordable, even in rural and remote locations, will be key to putting the person in personalized medicine and making research advances available to everyone. Furthermore, we must appreciate system complexity to rea lize the benefits of telehealth as it evolves toward increasing functionality, integration, interoperability, outreach, and quality of service. The balance of benefits and risks of eHealth for individual patients and clinicians over the next two to three years is unclear. Healthcare organisations and policy makers need to consider the issues that will arise. In the long term, eHealth offers many opportunities for prevention, choice, home based care, and chronic disease management, and it will widen access to health care for most patients.We all need to join the discussion and decide what we want for the future before others, who could be guided by commercial motives rather than quality and equity, do so.

Ethics Issues Essay

Ethics Issues Shawnez M. Mckenzie MGT/216 August 12, 2010 Carrie Baird The nature of business ethics is described as, what is fair, and Just. According to Jentz, Miller, and Cross (2002) states, business ethics concentrates on the beliefs, which is right and wrong actions in the business world and the philosophy of morality and how moral principles are consequentially applied to a person’s daily life in the business or social environment. Although some issues seem unethical, it is not necessarily illegal (Rainer ; Turban, 2002, p. 2) Society states the terms ethical and oral are not the same and used interchangeably. Here are three specific examples of ethical issues within todays businesses. Bribery, embezzlement and deceptive advertising can be defined and discussed in this essay. Bribery is considered offenses related to the improper influencing of people in position of trust. Bribery is a white-collar crime, intentions must be clear and verified, and the crime of bribery m ust occur when the bribe is offered. Bribery can affect the local legal system, which can leave the citizens in doubt of who is trustworthy in maintain the laws. An example of bribery would be to influence a public official to act in a manner that services a particular private interest. Bribery affects communities with dishonesty and mistrust of authority in any business or organization. Second, is embezzlement it is the act of stealing funds from a business or organization that was entrust to safeguard, and fraudulently mislead financial records. Embezzlement affects the community and people when a banking intuition is involved. According to Fridell (2009), two bank employees embezzled 1. 3 million dollars over the course of our years, by using hundreds of separated banking transaction. The two women cost six victims their homes, savings and investments by pocketing the funds from the bank and going on lavished vacations. The act of embezzlement can financially affect the lives of others as well as the business. It could leave any company with shame and humiliation, if proper protocol or policy was not enforced or in place to avoid such a crime. However, the act of betrayal within any business, the organization needs to rebuild the trust of the community. Last, is deceptive advertising, is onsidered when businesses are misleading or making false statements regarding a product to mislead consumer. The purpose of the advertising are hopes that advertising would convince consumers to purchase their products. The Federal Trade Commission states, advertising must be truthful and non-misleading, advertiser must be able to support their claims; and advertisement cannot be dishonest with consumers. Under the FTC Deception Policy Statement, an ad is deceptive if it contains a statement or leave out information that is; likely to misinform consumers cting convincingly under the circumstances and â€Å"material† that is vital to a consumer’s decision to purchase or use products. Deceptive advertising as a are genuine and the business are trustworthy, which can affect how consumers and the community view unethical issues. In conclusion, business ethics focuses on what makes up the right and wrong theory in the business and how ethical principles and morals are useful by business people. More important, ethical or moral standards guide our behavior, as parents, children, or students who apply to our everyday lives in the business or social profession. As current members of the business world, we have a moral and business obligation to be ethical in how we deal with others, no matter in what capacity. References Federal Trade Commission, Inc. (2010) Consumer Protection. Retrieved from http://www. ftc. gov. gov Gaylord,J. , Miller, R. , cross, B. F. (2002). wests Business Law. USA. Rainer, K. , & Turban, E. (2008). Introduction to Information Systems. Hoboken, NJ: John Wiley & Sons. Fridell, Z. (2009). Effects of embezzlement still felt as families, bank rebuild. Steamboat Today. Retrieved from http://www. steamboatpilot. com

Business Proposal

Customers can print cards for free, which means they don't have to purchase the card in-store. It is my Job to provide an effective solution. Background Each employee must make a standard of 480 per week equaling out to 100% order filling, with an acceptance of 90% for the week. Fillers should also have no errors with an acceptance of one error per one hundred cards. All orders should be accurate according to the consumers pick list. We thought it would help the company if we had a way for customers to access cards via internet. Cards are free and you can design them yourself.They can be printed or sent via email. Proposed Approach and Work Plan In our first approach we will observe the fillers in this department to make sure that loitering is the only underlying issue. We do not have a problem with employees socializing, but there is a Job to be done. If our consumers are not satisfied with our delivery then that puts the company in a hard place. We are falling behind, which causes us to lose money. Employees must be able to complete the work required of them in order for our business to remain steady. The issue that we are having is not with all of the employees, but it is effecting everyone.Each filler will have to check their orders before taking them to the line. After the orders are placed on the line, a ICQ checker will recheck the order to make sure it is correct according to its specific pick list. Since the orders are being double checked there should be little to no errors. The point of checking the orders more than once is to cut down on the number of errors in each order. The way the employees are working will also be observed. I think it would be best if we put someone on the floor hey are unfamiliar with rather than their team leader or a supervisor.Most times when employees see authority they change their routine so that it is pleasing in the eyes of the supervisor. The person that we put on the floor will be able to observe them for a week. At the end of the week he/she will report to us and we will go further from there. Employees lack the training and development required to perform their Job duties to the high standards of their employer (Scott, 2014). If this is the case, it is the employer and human resource responsibility to produce an action plan to help the employee develop the skills necessary to improve Job performance (Scott, 2014).It is important that you address performance issues as they arise and pursue a progressive approach to discipline (Rutgers). If the report from our source reveal that loitering is the main issue, we will then conduct a department meeting. In the department meeting we will discuss the issue with the employees. We will also discuss how it is effecting the company. After the discussion, we will tell them the consequences of not performing their Job duties to the best of their ability. If tankard is not met in the week, they will receive a write up.After they receive three write ups the employee will be terminated. Disciplining employees is a difficult part of supervision and management (Rutgers). Our customers enjoy the Cards. I don't feel we should stop the free services, but they should be limited. All of the cards should not be free. I know the goal is to draw in more customers, but the goal is also to make money. I think we should offer a certain amount of free Cards when the customers sign up and when they recommend the website to other people. I think if we take this approach we would ran more money.We may lose some customers, but I think in the end we would still profit. Conclusion The graph displayed is Just an example of the possible projections of our employees. The numbers are displayed as a single number but it is actually in hundreds. Each week their standard progresses. We hope the actual projections are better because these are Just average. Our goal is to make our consumers, customers and employees happy. In order to make this happen we need to wor k together. If we have employees that are willing to work and be productive, our company will continue to grow.Employee motivation is suppose to be a good way to get employees to do what you want them to do, according to Deed Parr. It is important to get to know your employees. Showing and being concerned about your employees motivate them, which produces better production. A strong and healthy work environment is always needed no matter what kind of business you are operating. When you find out what your employees interests are it is good to use them as positive reinforcement. The more personalized the incentive is the more motivation you will achieve and the greater the productivity (Parr, 2004). Unfit the company. Getting know your employees are important, but you do have those employees that are Just outright stubborn. You Just have those people that Just don't want to work (Stone, 2014). It will be up to human resources to come up with some vital information to help with the in terviewing of the potential employees. I believe that with proper information our employees will benefit as well as the company. I think we would also need to conduct an observation of the Cards on the website after the proposed changes. Business Proposal Customers can print cards for free, which means they don't have to purchase the card in-store. It is my Job to provide an effective solution. Background Each employee must make a standard of 480 per week equaling out to 100% order filling, with an acceptance of 90% for the week. Fillers should also have no errors with an acceptance of one error per one hundred cards. All orders should be accurate according to the consumers pick list. We thought it would help the company if we had a way for customers to access cards via internet. Cards are free and you can design them yourself.They can be printed or sent via email. Proposed Approach and Work Plan In our first approach we will observe the fillers in this department to make sure that loitering is the only underlying issue. We do not have a problem with employees socializing, but there is a Job to be done. If our consumers are not satisfied with our delivery then that puts the company in a hard place. We are falling behind, which causes us to lose money. Employees must be able to complete the work required of them in order for our business to remain steady. The issue that we are having is not with all of the employees, but it is effecting everyone.Each filler will have to check their orders before taking them to the line. After the orders are placed on the line, a ICQ checker will recheck the order to make sure it is correct according to its specific pick list. Since the orders are being double checked there should be little to no errors. The point of checking the orders more than once is to cut down on the number of errors in each order. The way the employees are working will also be observed. I think it would be best if we put someone on the floor hey are unfamiliar with rather than their team leader or a supervisor.Most times when employees see authority they change their routine so that it is pleasing in the eyes of the supervisor. The person that we put on the floor will be able to observe them for a week. At the end of the week he/she will report to us and we will go further from there. Employees lack the training and development required to perform their Job duties to the high standards of their employer (Scott, 2014). If this is the case, it is the employer and human resource responsibility to produce an action plan to help the employee develop the skills necessary to improve Job performance (Scott, 2014).It is important that you address performance issues as they arise and pursue a progressive approach to discipline (Rutgers). If the report from our source reveal that loitering is the main issue, we will then conduct a department meeting. In the department meeting we will discuss the issue with the employees. We will also discuss how it is effecting the company. After the discussion, we will tell them the consequences of not performing their Job duties to the best of their ability. If tankard is not met in the week, they will receive a write up.After they receive three write ups the employee will be terminated. Disciplining employees is a difficult part of supervision and management (Rutgers). Our customers enjoy the Cards. I don't feel we should stop the free services, but they should be limited. All of the cards should not be free. I know the goal is to draw in more customers, but the goal is also to make money. I think we should offer a certain amount of free Cards when the customers sign up and when they recommend the website to other people. I think if we take this approach we would ran more money.We may lose some customers, but I think in the end we would still profit. Conclusion The graph displayed is Just an example of the possible projections of our employees. The numbers are displayed as a single number but it is actually in hundreds. Each week their standard progresses. We hope the actual projections are better because these are Just average. Our goal is to make our consumers, customers and employees happy. In order to make this happen we need to wor k together. If we have employees that are willing to work and be productive, our company will continue to grow.Employee motivation is suppose to be a good way to get employees to do what you want them to do, according to Deed Parr. It is important to get to know your employees. Showing and being concerned about your employees motivate them, which produces better production. A strong and healthy work environment is always needed no matter what kind of business you are operating. When you find out what your employees interests are it is good to use them as positive reinforcement. The more personalized the incentive is the more motivation you will achieve and the greater the productivity (Parr, 2004). Unfit the company. Getting know your employees are important, but you do have those employees that are Just outright stubborn. You Just have those people that Just don't want to work (Stone, 2014). It will be up to human resources to come up with some vital information to help with the in terviewing of the potential employees. I believe that with proper information our employees will benefit as well as the company. I think we would also need to conduct an observation of the Cards on the website after the proposed changes. Business Proposal MAGALANG CHRISTIAN ECUMENICAL SCHOOL, Inc. Marbea Subd. , Sta. Cruz, Magalang, Pampanga In Partial Fulfillment for the Requirement in Technology and Livelihood Education IV Business Proposal â€Å"COCO KNOTS† Submitted by: Lean Carlo R. Gamboa Submitted to: Mrs. Alelie Sapnu-Duldulao Date submitted: February 4, 2013 I. Introduction The scientific name for coconut is Cocos nucifera. Early Spanish explorers called it coco, which means â€Å"monkey face† because the three indentations (eyes) on the hairy nut resemble the head and face of a monkey. Nucifera means â€Å"nut-bearing. † Coconut is highly nutritious and rich in fiber, vitamins, and minerals.It is classified as a â€Å"functional food† because it provides many health benefits beyond its nutritional content. The coconut palm is so highly valued by many as both a source of food and medicine that it is called â€Å"The Tree of Life. † The coconut provides a nutritious source of meat, juice, mil k, and oil that has fed and nourished populations around the world for generations. Naturally refreshing, coconut water has a sweet, nutty taste. It contains easily digested carbohydrate in the form of sugar and electrolytes. Coconut water has less sugar than many sports drinks and much less sugar than sodas and some fruit juices.Plain coconut water could be a better choice for adults and kids looking for a beverage that is less sweet. I choose this business because coconut water is becoming popular nowadays. People also are becoming health-conscious and they pick coco water instead of sodas or other fruit juices. Coconut is also cheap and affordable. II. Objectives 1. To earn profit. 2. To gain knowledge about the nature of business. 3. To help people and give them satisfaction. 4. To promote coconut water/coconut juice. III. Management Plan Management is the act of managing, controlling or conducting a business.Organizational structure is under the management plan. These are the p eople who provide labor that receive salaries while the owner receives the profit. * Organizational Structure -FIGURE 1- * ————————————————- Owner: responsible for controlling or administering all or part of a company; activities and business dealings. * ————————————————- Cashier: responsible for the payments and receipts of the costumer. * ————————————————- Worker: responsible in producing the products that are for sale. Table 1:Salaries of the employees. Employees| Working Hours| Monthly| Yearly| Cashier| 9:00am – 7:00pm| P 5, 000. 00| P 60, 000. 00| Worker #1| 9:00am – 6:00pm| P 3, 500. 00| P 42, 000. 00| Worker #2| 11:00am – 8:0 0pm| P 3, 500. 00| P 42, 000. 00| Table 2: Time Frame Activities| Jan| Feb| Mar| Apr| May| Jun| Jul| Aug| Sept| Oct| Nov| Dec| Preparation of business| | X| X| | | | | | | | | | Negotiation of financing| | | | X| X| | | | | | | | Registration of business| | | | | | X| X| | | | | | Setting-up production| | | | | | | | X| X| | | | Start of business| | | | | | | | | | X| | |IV. Marketing Plan Marketing  is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It includes all the activities to develop a product and to move it from the producers to the consumers. Marketing can be divided into four categories called 4 – P’s: the product, price, place and promotion. * Product and Price ITEMS| PRICE| 1 Liter| P100. 00| 1 500 ml bottled coconut water| P55. 00| 1 250 ml bottled coconut water| P30. 00| 500 ml bottled coconut shake| P70. 00| 1 250 ml bottled coconut shak e| P40. 00| * Channel of Distribution Schools/Students: 50% Office Workers: 20%Walk-in buyers: 30% Figure 2: Coco Knots will be located near the AUF School and Hospital. It is the best area for my business since my target clients/customers are mostly students and employees of nearby business establishments. * Place: In front of Angeles University Foundation and Hospital. * Promotion: First I will advertise my products online, we all know that the net is widely-use nowadays.I will put streamers, posters and tarpaulins along the roads and at highly-populated places. On my opening day, I will offer free 250 ml bottle coconut water for every purchase of 1 liter of coconut water or 500 ml of coconut shake. For the first 10 persons to buy two 500ml of coconut shake gets a free Coco. Knots notebook. V. Production Plan Production is the act of creating ‘use' value or ‘utility' that can satisfy a want or need. It is the process on how certain products has been made or produced. * Flow Chart: Figure 1. ————————————————-Buy ingredients and equipments in the market: buy all of the ingredients and equipments needed for the production of your products. 2. ————————————————- Cleaning and preparing equipments: clean the equipments that will be use. Arrange the equipments needed. 3. ————————————————- Set up store area: Check the store if it has defects. 4. ————————————————- Packaging: It will be packed and ready for selling. VI. Tables A) Income Statement COCO. KNOTS’INCOME STATEMENT|Gross Sales | | P1, 019,520. 00| Beg inning Inventory| P0. 00| | Purchases | P693,000. 00| | Total cost of goods available for sale| P693,000. 00| | Less: Inventory End| P27,720. 00| | Total cost of goods sold | | P665,280. 00| Gross Profit on Sales| | P354,240. 00| Less Operating Expenses| | | Selling Expense| P 74,300. 00| | Salaries and Wages| P 144, 000. 00| | Total Expenses| | P 218, 300. 00| | | | Net Profit| | P135,940. 00| | ASSETS| LIABILITIES| Cash P478, 220. 00 | Advances from Parents P300,000. 0 | Equipments P30, 000. 00| | Inventory 27, 720. 00| Coco Knot’s Capital P 100,000. 00 Net Income P135,940. 00| | | Total Assets P535, 940. 00 | Total Liabilities and Prop. Capital P535,940. 00| | | . A) Owner’s Equity/ Proprietorship Assets – Liabilities = Owner’s Equity/Proprietorship ASSETS| LIABILITIES| OWNER’S EQUITY/PROPRIETORSHIP| P535,940. 00| P300,000. 00| P235,940. 00| Business Proposal Customers can print cards for free, which means they don't have to purchase the card in-store. It is my Job to provide an effective solution. Background Each employee must make a standard of 480 per week equaling out to 100% order filling, with an acceptance of 90% for the week. Fillers should also have no errors with an acceptance of one error per one hundred cards. All orders should be accurate according to the consumers pick list. We thought it would help the company if we had a way for customers to access cards via internet. Cards are free and you can design them yourself.They can be printed or sent via email. Proposed Approach and Work Plan In our first approach we will observe the fillers in this department to make sure that loitering is the only underlying issue. We do not have a problem with employees socializing, but there is a Job to be done. If our consumers are not satisfied with our delivery then that puts the company in a hard place. We are falling behind, which causes us to lose money. Employees must be able to complete the work required of them in order for our business to remain steady. The issue that we are having is not with all of the employees, but it is effecting everyone.Each filler will have to check their orders before taking them to the line. After the orders are placed on the line, a ICQ checker will recheck the order to make sure it is correct according to its specific pick list. Since the orders are being double checked there should be little to no errors. The point of checking the orders more than once is to cut down on the number of errors in each order. The way the employees are working will also be observed. I think it would be best if we put someone on the floor hey are unfamiliar with rather than their team leader or a supervisor.Most times when employees see authority they change their routine so that it is pleasing in the eyes of the supervisor. The person that we put on the floor will be able to observe them for a week. At the end of the week he/she will report to us and we will go further from there. Employees lack the training and development required to perform their Job duties to the high standards of their employer (Scott, 2014). If this is the case, it is the employer and human resource responsibility to produce an action plan to help the employee develop the skills necessary to improve Job performance (Scott, 2014).It is important that you address performance issues as they arise and pursue a progressive approach to discipline (Rutgers). If the report from our source reveal that loitering is the main issue, we will then conduct a department meeting. In the department meeting we will discuss the issue with the employees. We will also discuss how it is effecting the company. After the discussion, we will tell them the consequences of not performing their Job duties to the best of their ability. If tankard is not met in the week, they will receive a write up.After they receive three write ups the employee will be terminated. Disciplining employees is a difficult part of supervision and management (Rutgers). Our customers enjoy the Cards. I don't feel we should stop the free services, but they should be limited. All of the cards should not be free. I know the goal is to draw in more customers, but the goal is also to make money. I think we should offer a certain amount of free Cards when the customers sign up and when they recommend the website to other people. I think if we take this approach we would ran more money.We may lose some customers, but I think in the end we would still profit. Conclusion The graph displayed is Just an example of the possible projections of our employees. The numbers are displayed as a single number but it is actually in hundreds. Each week their standard progresses. We hope the actual projections are better because these are Just average. Our goal is to make our consumers, customers and employees happy. In order to make this happen we need to wor k together. If we have employees that are willing to work and be productive, our company will continue to grow.Employee motivation is suppose to be a good way to get employees to do what you want them to do, according to Deed Parr. It is important to get to know your employees. Showing and being concerned about your employees motivate them, which produces better production. A strong and healthy work environment is always needed no matter what kind of business you are operating. When you find out what your employees interests are it is good to use them as positive reinforcement. The more personalized the incentive is the more motivation you will achieve and the greater the productivity (Parr, 2004). Unfit the company. Getting know your employees are important, but you do have those employees that are Just outright stubborn. You Just have those people that Just don't want to work (Stone, 2014). It will be up to human resources to come up with some vital information to help with the in terviewing of the potential employees. I believe that with proper information our employees will benefit as well as the company. I think we would also need to conduct an observation of the Cards on the website after the proposed changes.

Conservative Intellectuals and Reagan Ascendancy

Conservative Intellectuals and Reagan Ascendancy Conservative Intellectuals and Reagan Ascendancy In the 1980s, some conservative thinkers disassociated themselves with Reagan ideology while several conservatives, are referred to as the Old Right, expressed insightful reservations about what had become popularly known as neo-conservatism. Many differences have arisen between these two factions that share totally different ideological stances. One is that neo-conservatism is against the subsequent expressions of utilitarianism, empiricism and pragmatism that it believes follows from the demise of a transcendent realm of being as a cognitive reality in human understanding. Secondly, neo-conservatism develops from the opposition to the French Revolution. This new conservatism appeals to certain traditional practices and history as emotional and moral restraints on the prevailing whim of the moment and would render conservatism as a certain quality of imagination. Thirdly, neo-conservatism is derived from the reaction against the industrial revolution unlike the Old Right that developed under the umbrella of largely political spectrum. According to Russell Kirk and Carlyle, this development has from time to time accorded conservatism some peculiar qualities including: agrarian sympathies; a romantic medievalism; certain forms of estheticism; and recoil from the mechanization of life. Additionally, neo-conservatism provided so me clear aversions to capitalism that was largely synonymous with the industrial revolution, unlike the Old Right era that had not completely adopted the capitalist system. Several debates have been sparked with the view of understanding the differences between the liberals and the conservatives. One historian holds that liberals tend to be more participative on activism because they are more of optimists as compared to conservatives. They are more optimistic because they are considered more rational than the rest. Additionally, unlike conservatives, liberals tend to derive values and norms either from historical tradition or from revelation. Unlike in the form of neo-conservatism, historical tradition is immune from critical reconstruction in the future. Liberalism was also considered a great secular character unlike conservatism that was regarded largely religious based. Over the years, the liberals who were opposed to redemptive liberalism were often referred to as neo-conservatives. However, in the 1970s and 80s something new was developing. Although, elements of neo-conservatism seemed to be predominant at the time, the leader of the free world seemed to be incorporating the conservative language of topics that included moderation and self-discipline. Additionally, the President seemed to be advocating for traditional moral and religious values. Reagan took advantage of these new ethics and used them to form what is referred to in some quarters as the Reagan ideology. Supporting both conservative and liberal ideas and incorporating it in his governance ensured the mix of the two ideologies. Reagan celebrated an American conviction in an unhindered future of technological and economic progress. Whenever the subject of human limitations arose in conservative ideas, they seemed to be reserved to the public sector. However, this message also provided a very traditional morality- of community, religion and family. What President Reagan conveyed through coupling moral nostalgia with economic dynamism was the essence of his career, from his sports journalism days to his presidency. The points of continuity in conservatism have also been its greatest points of tension. For instance, some of the Old Right will notice that neo-conservatism represents a popular strand that threatens the conservatisms traditional position as a fervent and eloquent balk from a leveling democratic culture in which most people descend to meet. Additionally, the animadversions of the conservative have too often been sought to force a religious test for conservative membership. If the excesses of the New Left do happen again, of if the Old Right of the Reagan ideology has indeed led to an era of narcissistic materialism, the conservatives will have far more challenges to counter than the divisive intramural wrangles.

Marketing Research Energy Drink Market Brazil Essay Essay Example

Marketing Research Energy Drink Market Brazil Essay Essay Example Marketing Research Energy Drink Market Brazil Essay Essay Marketing Research Energy Drink Market Brazil Essay Essay Essay Topic: House on Mango Street The intent of this research was to measure possible chances of administering new energy drink V-Fusion+Energy ® in Brazil. Having performed secondary market research. we were able to analyse economic. political. legal. cultural. and societal factors that affect Brazil’s concern environment. We besides explored current market chances in Brazil and performed elaborate analysis of energy drink industry in Brazil and competition. During the research we gathered secondary informations published by US and Brazilian authorities bureaus. US Commercial Service. selling research bureaus. every bit good as information from concern intelligence and private companies’ web sites ( such as Coca-Cola. Red Bull. etc ) . Based on collected information. we concluded that although there is a figure of challenges in the Brazilian market that create complex concern environment and obstructions for US exporters. energy drink industry in Brazil is in origin phase and therefore offers a good growing potency. After choosing and specifying the mark market. we were able to develop proposals for international promotional scheme. to depict concern and selling challenges and to supply elaborate solution options. INTRODUCTION V-Fusion+Energy ® is a new energy drink made with fruit and vegetable juice and green tea infusion. It is a healthy option to high-caffeine and high-sugar energy drinks because it contains one combined helping of veggies and fruit. is an first-class beginning of B vitamins. has merely 50 Calories and no added sugar or unreal colourss. spirits or preservatives. The merchandise presently distributed in United States ( Wal-Mart and other food market and retail shops ) . The intent of this research is to research chances of administering V-Fusion+Energy ® in Brazil. We selected Brazil as a possible market because it is Latin America’s biggest economic system accounting for 60 % of its GDP and 7th largest economic system in the universe with population of about 200 million. strong domestic demand for American goods and turning in-between category. With GDP growing of about $ 2. 5 trillion in 2011 harmonizing to The White House ( 2012 ) . we believe this market offers first-class growing chances for US companies. Its in-between category and ingestion has grown enormously in past decennary – as per Searchlight Process ( 2012 ) 40 million people has joined in-between category between 2003 and 2011 and 20 million are expected to be included by 2014. In add-on. there is a clear penchant for American-produced goods to domestic goods in Brazil – they demand trade names for all merchandises from high tech and dress merchandises of Apple and Nike to drinks of Coca Cola. The betterment in substructure is expected in the following 2 old ages as Brazil prepares for the World Cup in 2014 and the Olympics in 2016 – it will pass one million millions in substructure development of its roads. railwaies. ports. and airdromes. Harmonizing to US Commercial Service ( 2011 ) . despite marks of betterment there are a figure of challenges in the Brazilian market create complex concern environment and create obstructions for US exporters. such as uneven income distribution. jobs in public instruction. disproportion of market concentration. and â€Å"grey economy† that hinders revenue enhancement aggregation and maintain economic growing from making its full potency. In add-on. making concern in Brazil requires understanding of local concern patterns such as inexplicit costs of making concern referred to as â€Å"Custo Brasil† – costs related to distribution. authorities processs. employee benefits. and complex revenue enhancement construction. Complex imposts system along with high duty barriers that increase consumer monetary values up to 100 % . and overloaded legal system with drawn-out procedures is another challenge US companies are confronting. As per US Commercial Service ( 2011 ) . The World Bank ranks Brazil 127 out of 183 economic systems in the universe in footings of easiness of making concern. However. if these challenges are accounted and approached with proper solutions. we believe entryway in Brazil market may be highly profitable and good for US companies in general and Campbell with its advanced merchandise V-Fusion+Energy ® in peculiar. CURRENT ECONOMIC. POLITICAL. CULTURAL. SOCIAL AND LEGAL ENVIRONMENT IN BRAZIL Economic Environment. Brazil is Latin America’s most influential state and one of the lifting economic powers together with Russia. China and India ( besides known as BRIC nations ) . Almost dual size the European Union ( 8. 5 million square kilometres ) . with rich in militias of natural resources ( Fe ore. manganese. bauxite. Ni. U. gemstones. oil. wood. and aluminium. and 14 % of the world’s renewable fresh H2O ) . and with over 300 million hectares of agricultural land in favourable clime conditions. Brazil takes a relevant place in planetary market. Harmonizing to Bureau of Western Hemisphere Affairs ( 2011 ) . Brazil’s consistent growing from 2002 to 2009 when its existent GDP about doubled ( from US $ 724 billion to US $ 1. 5 trillion ) . and economy’s solid public presentation during 2008 fiscal crisis followed by strong recovery ( including 2010 growing of 7. 5 % ) contributed to states passage from a regional to planetary power. Although GDP growing in Brazil slowed down ( 2. 7 % in 2011 vs. 7. 5 % in 2010 ) and harmonizing to the Colitt ( 2012 ) its industrial end product has contracted 3. 4 % from last twelvemonth. the economic system is the world’s seventh-largest and is expected to lift to fifth within the following several old ages. As noted by Bureau of Western Hemisphere Affairs ( 2011 ) . during the disposal of former President Lula. billowing exports. economic growing. and societal plans helped raise 10s of 1000000s of Brazilians out of poorness. For the first clip. a bulk of Brazilians are now middle-class. and domestic ingestion has become an of import driver of Brazilian growing. President Dilma Rousseff. who took office in January 2011. has indicated her purpose to go on the former president’s economic policies. including sound financial direction. rising prices control. and a floating exchange rate. Colitt ( 2012 ) states that Brazilian President Dilma Rousseff is implementing policies aimed to protect Brazilian industry – increasing responsibilities on imported goods like places. fabrics. and electronics. but non seting adequate attempt into repairing local substructure. The fiscal sector is unafraid and provides local houses with a broad scope of fiscal merchandises. yet involvement rates remain among the highest in the universe. Due to high involvement rates investors that have been purchasing Brazilian high-yielding bonds have driven up the Real doing it a really strong. This in bend. has made imports more favourable for US companies and exports more expensive for Brazil. which increased Brazil’s trade shortage to $ 92. 5 billion in 2011. As per The White House ( 2012 ) . U. S. goods exports to Brazil hold more than tripled since 2002. turning from $ 12. 4 billion in 2002 to $ 42. 9 billion in 2011 ( largest classs are machinery. aircraft. and plastics ) . As noted by Bureau of Western Hemisphere Affairs ( 2011 ) . Brazil has one of the most advanced industrial sectors in Latin America. Accounting for approximately tierce of the GDP. Brazil’s diverse industries include cars and parts. machinery and equipment. fabrics. places. cement. computing machines. aircraft. and consumer durable goodss. Brazil continues to be a major universe provider of trade goods and natural resources. with important operations in timber. Fe ore. Sn. other minerals. and petrochemicals. However. high rising prices ( 7. 3 % in October 2011 – above the upper bound of the government’s mark of 2. 5 % -6. 5 % ) is a cause of highly high cost of runing the fabrication ( due to high monetary values of energy. natural stuffs and rewards ) . which makes it really hard for Brazilian industries to be competitory in the universe markets. Harmonizing to Alberto Ramos. head Latin America economic expert at GS. fabrication industry is non a competitory advantage of Brazil and it should airt its resources into Fieldss where it is competitory. like services. agriculture and trade goods. Brazil has a diverse and sophisticated services industry. including developed telecommunications. banking. energy. commercialism. and calculating sectors. And most significantly. Brazil is by and large unfastened to and encourages foreign investing -it is the largest receiver of foreign direct investing ( FDI ) in Latin America. and the United States is traditionally the top foreign investor in Brazil – United States is a major provider with over 15 % of Brazil’s imports. Political Environment. The current construction of the Brazilian authorities is a Federative democracy with 26 provinces and ferine territory. governed by a presidential system in which the president is both caput of province and caput of authorities ( elections are based on a four-year term ) . Brazil has become independent in September 7. 1822 and promulgated its fundamental law in October 5. 1988. The 1988 fundamental law grants wide powers to the federal authorities. made up of executive. legislative. and judicial subdivisions. As summarized by Bureau of Western Hemisphere Affairs ( 2011 ) . there are 81 senators. three for each province and the Federal District. and 513 deputies. Senate footings are 8 old ages. staggered so that two-thirds of the upper house is up for election at one clip and one-third 4 old ages subsequently. Chamber footings are 4 old ages. with elections based on a complex system of relative representation by provinces. Each province is eligible for a lower limit of eight seats ; the largest province deputation ( Sao Paulo’s ) is capped at 70 seats. This system is weighted in favour of geographically big but sparsely populated provinces. In Congress. 15 political parties are represented doing it common for politicians to exchange parties. The largest political parties are the Workers’ party ( PT ) . Democrats ( DEM ) . Brazilian Democratic Movement Party ( PMDB-center ) . Brazilian Social Democratic Party ( PSDB ) . Progressive Party ( PP ) . Brazilian Labor Party ( PTB ) . Liberal Party ( PL ) . Brazilian Socialist Party ( PSB ) . Popular Socialist Party ( PPS ) . Democratic Labor Party ( PDT ) . and the Communist Party of Brazil ( PCdoB ) . Major labour brotherhood federations include the Workers’ Unitary Central. the Workers’ General Confederation ( CGT ) . and the Forca Sindical ( FS ) . As listed in World Guide ( 1997 ) . there is a assortment of labour brotherhoods and national. spiritual and professional associations that people in Brazil belong to: Brazil is one of the establishing members of the United Nations. the G20. CPLP. Latin Union. the Organization of Ibero-American States. and Union of South American Nations. One of its chief ends is to supply assistance to developing states and is estimated to be $ 1 Billion per twelvemonth. As per Bureau of Western Hemisphere Affairs ( 2011 ) . to farther increase its international profile ( both politically and economically ) . the Rousseff disposal is besides seeking expanded trade ties with developing states. every bit good as a strengthening of the Mercosul ( Mercosur in Spanish ) imposts brotherhood with Uruguay. Paraguay. and Argentina. Brazil is a charter member of the United Nations and participates in its specialised bureaus. Cultural and Social Environments. The official linguistic communication of Brazil is Lusitanian and it is most widely used linguistic communication. However you may happen less common linguistic communications like Spanish. German. Italian. and Nipponese. But many Brazilian executives speak English. since many of them have studied abroad in the United States or Europe. Understanding Brazilian civilization. societal environment and concern etiquette is indispensable for successfully making concern in Brazil. Anybody who is making concern with Brazilians should be cognizant of the assorted cultural and structural barriers which might face them. Harmonizing to survey made by University of Illinois ( 2010 ) . constructs of category and position are really strong in Brazil and can find the place a individual may take in the company. which implies that Brazilians allow inequality in their companies. Although communicating between high and low degree employees is frequently informal. everyone is cognizant of societal hierarchies. When carry oning concern it is of import to retrieve that the Brazilian household ( frequently household members working for the same company ) is the foundation of their societal construction and it forms the basic stableness for most Brazilian people. Because of this. Brazilians need to cognize whom they are making concern with before they can efficaciously work together. so inquiries about person’s personal life. household. and company should be expected. Relationships are highly of import to Brazilians. by constructing close forces relationships and edifice trust. foreign business communities and investors will hold a greater opportunity of success in making concern in Brazil. Harmonizing to the information gathered and provided by Kwitessential ( 2010 ) . although the communicating is really informal. some simple regulations of etiquette must be followed. Although concern assignments can be scheduled on the short notice. it is best to schedule them two to three hebdomads in progress and corroborate them in composing since it is non uncommon for assignments to be cancelled or changed at the last minute. It is of import to look on clip for meeting in Sao Paulo. nevertheless. in Rio de Janeiro and other metropoliss it is acceptable to get a few proceedingss tardily for a meeting. During debut it is really of import to be prepared for a batch of handshakings when stating hello and pass or a buss in the cheeks between work forces and adult females. It is of import to observe that since concern in Brazil is hierarchal. so determinations are made by highest ranking individual which may non be ever present – senior directors normally attend merely initial meetings ( and anticipate to run into person higher ranked as good ) . Harmonizing to survey in Ethisphere ( 2008 ) . people in US and Brazil differ in ethical orientation and hence. before come ining Brazil we should be cognizant of ethically disputing state of affairss and set up schemes on how to cover with possible corruptness in front of clip. It is of import to understand Brazillian â€Å"Jeitinhio Brasileiro† manner of believing – their inclination to look for options to make something that in our eyes seems improper. which seldom require payoffs and is non considered corruptness. but more like an alternate manner of carry throughing aims when facing excessively stiff regulations. Legal Environment. Brazil is organized as a Federal Republic and its legal system is based on Roman civil codification. which implies that all Torahs that discipline all sorts of state of affairss are antecedently written and made populace. Besides the Federal Constitutions. which consists of 250 articles that outline citizens’ cardinal rights and warrants. the political and administrative organisation of the Federal Republic of Brazil. the single domains of authorization of the Executive. Legislative and Judicial subdivisions. revenue enhancement system and the cardinal labour rights. there chief legal paperss are the Codes: Civil Code. the Tax Code. the Penal Code and the Civil Procedure Code. The Civil Code comprises over 2000 articles modulating affairs such as Duties and Contracts. Businesss and Corporations. Real Estate and related belongings rights. and many others. The Tax Code defines the chief Brazilian revenue enhancement ordinances. which are complemented by many Federal. State and Municipal Torahs. The Penal Code brings the definitions of behaviors considered offenses and the penalties for anyone suiting the several legal descriptions. Finally. the Civil Procedure Code regulates the due procedure of jurisprudence. There is a assortment of legal limitations for foreign companies carry oning concern in Brazil. which pushed many companies towards partnerships with qualified agents or distributers when come ining the Brazilian. First. a foreign company must obtain written permission to run a subdivision in Brazil. therefore joint ventures are normally more popular than independent entities. To avoid possible legal jobs. US Commercial Service ( 2011 ) recommends U. S. companies have a written understanding to assist exporters limit liability for merchandise defects. protect a hallmark. better guarantee payments. and define guarantee footings. and consult with a Brazilian jurisprudence house before subscribing any understanding. Taxes in Brazil are really favourable compared to the U. S. The current corporate income revenue enhancement rate is 15 % regardless of the corporation’s concern but with a 10 % auxiliary revenue enhancement on the part of net net incomes that exceeds R $ 20. 000. 00 per month. The chief stock exchange in Brazil is the Sao Paulo Stock Exchange ( â€Å"Bovespa† ) . â€Å"Securities. such as portions. commercial documents. unsecured bonds. investing fund quotas and derived functions. are traded on Bovespa. † Besides. it is of import to observe that. harmonizing to a concern study conducted by PriceWaterhouse Coopers ( 2009 ) . 70 per centum of houses in Brazil study holding spent at least 3 per centum of grosss on payoffs. Most of these payoffs are to hasten processs. particular intervention or entree to traditional minutess. Although today many companies in Brazil. particularly those that operate internationally. are contending against corruptness ( for ex: companies subscribing Brazilian Pact for Integrity and against Corruption ) . and Federal agents have been effectual in patroling illegal behaviour ( which helped Brazil accomplish â€Å"moderate† evaluation in 2009 Global Integrity Report ) . corruptness. governmental inefficiency. legal and bureaucratic complications remain existent and really sensitive issues in Brazil that cause a great defeat to the international concern people. INDUSTRY AND COMPETITORS OVERVIEW. Energy Drink industry in Brazil is in origin phase and therefore offers a good growing potency for a company administering new energy drink merchandises like V-Fusion+Energy ® . Harmonizing to Russell ( 2012 ) . energy drinks was the fastest turning soft drinks class in Brazil in 2010. with 33 per centum growing in value term. Furthermore. Brazil is still a little market for energy drinks with off-trade volume gross revenues of 31 million litres in 2010. which corresponds to 1 % of planetary volume. As Russell ( 2012 ) points out. new merchandise launches with new placements and lower monetary value points. and increased handiness. intend that the market is tipped for growing. Although some wellness concerns have been voiced sing energy drink ingestion. peculiarly when associated with intoxicant. there is no indicant that the class is geting a negative image in Brazil. Russell ( 2012 ) explains. There new tendencies in Brazil’s population proportion and its ingestion forms besides create chance in energy drink industry: in-between category and ingestion has grown enormously in past decennary – as per Searchlight Process ( 2012 ) 40 million people has joined in-between category between 2003 and 2011 and 20 million are expected to be included by 2014. As of today. out of 200 million Brazilians over 52 per centum are a portion of in-between category. whose combined monthly household income ranges between US $ 600 ( R $ 1. 000 ) and US $ 2. 400 ( R $ 4. 000 ) . Furthermore. harmonizing to Secretariat of Strategic Affairs of the Presidency of Brazil ( SAE ) in-between category is preponderantly comprised of immature people less than 30 old ages old. with formal employment and disposable income. largely shacking in urban countries and showing strong penchant for American trade names. With this in head. harmonizing to Russel ( 2012 ) . Euromonitor predicts that transnational makers will get down to put more in the state to countervail lethargy in other markets. Brazil could be one of the top five markets worldwide for energy drinks. harmonizing to Euromonitor. Gross saless of energy drinks are predicted to turn in entire volume at 14 % per twelvemonth on norm between 2010 and 2015. The biggest challenge in energy drink industry for US exporter is the monetary value construction due to complex imposts system along with high duty barriers that increase consumer monetary values up to 100 % . As per US Commercial Service ( 2011 ) . in some instances costs are so high that a simple computation may bespeak that US exporter’s border will non let them to vie with local merchandises. Thus. some US companies work on low borders and implement efficient supply concatenation systems aimed to lower operation costs. Red Bull. for illustration. whose drink already holds lead place in Brazil’s energy drink market with 59. 6 per centum volume portion. is constructing a production works in Brazil to take high duties from its monetary value construction and be able to increase its net income borders while take downing retail monetary values and increasing gross revenues volumes. Besides Red Bull. who dominates Brazil’s energy drink market with 59. 6 per centum volume portion. the chief rivals are US based transnational elephantine The Coca-Cola Co. with its merchandise â€Å"Burn Energy† taking 11. 7 % portion and German Lizur Trading’s â€Å"Flash Power energy† taking 4. 8 % portion. and new Gladiator with no gross revenues figures available but with promising consequences. Harmonizing to Euromonitor International ( 2010 ) . the newer trade name Gladiator is one of the fastest turning soft drinks trade names. As the company has monolithic distribution substructure. it can go the toughest challenger in the industry in the average term. Selling activity and optimisation of logistics and distribution channels are likely to be explored by the chief participants in energy drink industry over the following few old ages. Austrian company Red Bull has created the planetary market for energy drinks. and the pioneering Red Bull trade name became synonymous with energy drinks for a big figure of consumers. including Brazilians. Harmonizing to Euromonitor International ( 2010 ) . despite lifting competition. Red Bull GmbH continues to comfortably take the planetary energy drinks market by both volume and value. Red Bull is produced at a individual installation in Austria and so distributed around the universe via a web of local subordinates and external importers and distributers. Therefore. Red Bull imports its merchandise to Brazil through a distributer and adds high costs of responsibilities. energy and logistics cost to its monetary values. which makes it unaffordable for some low-income consumers in Brazil. Besides. Euromonitor International ( 2010 ) advises that the company aims to capitalise on the current consumer tendency towards â€Å"natural† ingredients. and targets an older consumer group that is typically more interested in merchandise ingredients than younger consumers. Therefore. it is clear that industry leader sees chance in spread outing its merchandise portfolio to aim wellness witting consumers. which means that V-Fusion+Energy ® has a great chance in this market if introduced foremost. Coca Cola competes on Brazil’s energy drink market with Burn Energy – a new Swedish high-energy drink oriented on immature population ( 20-24 ) with its fashionable design and publicity associated with celebrated dj’s. parties in celebrated nines in Brazil and music festivals. Besides the attractive image. added native Brazilian high caffeine guarana infusion entreaties to Brazilians. Coca Cola has really efficient distribution web in Brazil and 46 makers strategically located in all parts of the state guaranting the supply of about one million points of sale. To sum up information provided on official web site of Coca-Cola in Brazil. Division Brazil is one of the four major operations of Coca-Cola executing in Brazil since 1942. Besides Coca-Cola. there are 16 independent concern groups. called authorised makers. in add-on to the Junior Lion and Del Valle. who draw up the concluding merchandise in its 46 workss and administer them to retail mercantile establishments. This construction allows Coca-Cola to derive efficiency in fabrication and distribution. avoid high duties and bureaucratic import barriers. therefore minimising costs and consumers retail monetary values. SELECTION AND ANALYSIS OF TARGET MARKET As we mentioned earlier. wellness and energy section of drink market has been turning strongly in Latin American states including Brazil. Surveies have shown that the alteration in consumer wealth and behaviour has driven the wellness and energy markets to be viewed as the most promising section of the drinks industry. More than two-thirds of Brazilians are concerned with their energy degrees and seek to pull off fatigue. With the new V8+Energy people can look frontward to basking a combined helping of veggies and fruit with the sum of caffeine that is comparable to the taking energy drink or a cup of java. By aiming upper and in-between category we will be able range out to over 80 million of people populating in Brazil. Huge difference between rich and hapless is the direct ground why societal categories have such relevancy for sectioning human ecology in Brazil. Novias ( 2011 ) classified modern-day Brazilian society from letters A-E. as follows: 1. Educational Level Classes A and B: normally composed by those who completed higher instruction. The younger coevalss of these categories tend to be fluent in several linguistic communications. Class C: most people in this category have finished high school and there is besides a important measure of people who completed higher instruction or at least have a proficient degree grade. Class D: people who have non finished high school. Class Tocopherol: people who have non finished simple school and illiterate people. 2. Occupation. The educational degrees antecedently presented support the degree of entry among five different categories. This employment relationship is presented as: Class Angstrom: composed by bankers. investors. concern proprietors. major landholders and people with extraordinary accomplishments for the industry they operate in. Class B: composed by managers and directors. politicians. Judgess. justnesss. prosecuting officers. good calibrated professors. physicians. good qualified applied scientists and attorneies. etc. Class C: composed by those who provide services straight to the wealthier groups. such as instructors. directors. mechanics. linemans. nurses. etc. Class D: composed by people who provide services to Class C. such as maidservants. barmans. bricklayers. people who work for the civil building companies. little shops Sellerss. low-paid drivers. etc. Class Tocopherol: composed by people who earn minimal wages. such as cleaners. street sweepers. and besides by unemployed people. Our primary mark is classes A-C. Consumers in these categories are hardworking people ( ages 18-35 ) that have proper instruction to cognize the benefits of imbibing V-Fusion+Energy ® and want a smart. healthy. and effectual manner to derive their energy back. In footings of the geographic locations there are some parts where there is a strong laterality of categories D and E like the North. Northeast and Central-West parts in which we will non concentrate on. However. it is the larger metropoliss such as Sao Paulo in which societal differences are largely seeable and is where many of the upper categories are found. every bit good as Brasilia. capital of Brazil. Our age cleavage can change largely because the V-Fusion+Energy ® drink can be consumed by about anyone at any age. Made with natural ingredients. it is healthy for any age group to imbibe including immature teens from ages 12-19 every bit good as for seniors. However. our primary mark is working societal categories A-C that belong to 18-35 age group and adolescents who are following newest tendencies. involvement and vernal life style. PROMOTIONAL STRATEGY Introducing Acai Berry Flavor. In order to place the merchandise to the Brazilian people. we will present a new spirit of V8 Fusion Energy: Acai Berry. Acai is the most popular fruit in Brazil. and it is enjoyed throughout the twelvemonth by both immature and old. By making an acai spirit. we will be able to spread out our market. because our merchandise will appeal to all Brazilians. We will besides pull more clients to our mark market. largely healthy persons who exercise on a regular basis. Acai is one of the healthiest fruits in the universe: it contains powerful antioxidants that can assist support the organic structure against life’s stressors. It besides contains anthocyanin and flavonoids. which play a cardinal function in the body’s cell protection system. assist decelerate down the aging procedure. and may advance fat loss. All these wellness benefits are the ground why acai is frequently referred to as a â€Å"super fruit† by dieticians. Processing the acai fruit into an energy drink does necessitate clip and resources. but sing that Brazil is an upper-middle-income state with a freshly. rapid industrialising economic system ( Keegan ) . we have determined that the acai scheme will be successful. Placing our merchandise by including something that everyone in Brazil is familiar with and bask will be a successful initial promotional scheme. It will specify our mark market. because of acai’s wellness benefits. It will besides spread out the market. since many people will purchase and imbibe our merchandise. merely because they enjoy the spirit of acai berry. Carnival. The Rio Carnival is the perfect topographic point to market out V-8 Fusion Energy drink. We will be sing a twosome of schemes at the Rio Carnival: 1 ) we will hold our gross revenues employees offer people the drink for free. and 2 ) we will busy little sellers. located around the carnival and sell our merchandise at that place. Free sampling will originate the publicity of our drink. We have strong belief in the quality and gustatory sensation of our merchandise. which is why we believe that one time people try it. they will be returning clients. The 2nd scheme will be used for clients desiring to seek the other great spirits of our merchandise: Peach Mango. and Pomegranate Blueberry. This scheme will besides be used as primary research. We will be closely monitoring our gross revenues. sing factors such as: location of seller and spirit of drink. Employees will roll up the informations electronically. which will be used to find which spirit is more popular in which country. We will besides hold employees conduct experimental studies. They will be composing down informations of approximative age of clients. every bit good as their facial looks after imbibing. to assist find if clients enjoyed our merchandise. Soccer – Campeonato Brasileiro. The most popular athletics in Brazil is association football. It is so popular. that it is non even considered a athletics ; it’s a manner of life for most Brazilians. Soccer is played everyplace: on the streets. on the beach. in Parks. and in professional association football nines. Professional association football participants in Brazil are the most celebrated and recognized people in the state. This is why we plan to advance V8 Fusion Energy through professional association football squads We will offer a contract to the professional squad – Santos to put our merchandise name on the forepart of their uniforms. Santos is presently the squad with the best-selling New Jersey and dress in Brazil. and we would wish to be associated with a popular. winning squad. Research has showed that when a merchandise is associated with a successful squad. gross revenues addition every bit good. We will besides offer personal contracts to one or two star participants from the squad. They will play a cardinal portion in our advertisement commercials and promotional runs throughout the state. Our vision is to advance V-Fusion+Energy ® as a healthy beginning of energy and addition strong place on energy drink market in the state. therefore we see enormous possible to market our merchandise in the professional association football conference. Brazil does non hold a specific drink associated with athleticss ( such as Gatorade in the United States ) . We will utilize an aggressive market scheme and do our V8 Energy Fusion the official drink of Brazilian association football perchance athleticss in general. Our merchandise will be placed on the out of boundss of all games. Players coming in and out of the game will imbibe our merchandise for energy and hydration. Our end is for people to tie in our merchandise with energy. success. and wellness. which is precisely what V8 Fusion Energy is – a healthy energy drink for success! Business AND Selling CHALLENGES AND SOLUTIONS To accomplish a successful result in establishing the V-Fusion+Energy ® merchandise in Brazil. it is indispensable to foreground the barriers to entry and selling challenges. We have identified three cardinal countries that present a challenge ; un-even income distribution. public perceptual experience and consumer instruction. and a foreign judicial system that includes a complex revenue enhancement system and proving usage Torahs. First. un-even income distribution in society refers to the ownership of the production factors and the monetary value the proprietors get in the market. Concentrating on this issue consequences good sing we can’t set our merchandise out at that place if the consumer population does non hold a stable income in the different metropoliss or countries. and the production cost are unknown. Therefore. in order to cut down production costs we can make a joint venture with a preexistent Brazilian drink companies. moreover. we will concentrate on the local agribusiness ; I. e invest in local agribusiness.